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Fátima De GabrielFD

Fátima De Gabriel

Marketing Specialist

€120/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Fátima

I began my career in product design after studying Fashion Design at ESD and later expanded my knowledge in Product Management at IED. My first professional steps were with heritage brands such as Pedro del Hierro and Cortefiel, where I deepened my understanding of design and the fashion industry.

Over time, my path evolved toward digital marketing and communication, leading projects in strategy, PR, and social media. As Head of Marketing & Communication for international brands like Steve Madden and UGG, I worked to increase their visibility in Spain and strengthen their positioning.

Driven by my entrepreneurial spirit, I later founded DEGABRIEL, my own leather goods brand inspired by architecture and craftsmanship. In just one year, DEGABRIEL was featured in VOGUE, Harper’s Bazaar US, ELLE, Marie Claire Korea, Vanity, and other international publications.

Today, I combine my creative and strategic background through ĒSERE, a boutique 360° digital marketing agency. We partner with fashion, lifestyle, and wellness brands, offering services that range from branding and e-commerce design to paid media, PR, and social media management. Among our clients, we have collaborated with Aristocrazy, Gruppo Pulcinella, and many others.

I define myself as a creative with a strong analytical mindset: highly motivated, proactive, and passionate about building supportive and visionary environments where brands can grow with clarity and purpose.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Esere
    Co-Founder Esere
    August 2024 - Today (1 year and 10 months)
    ĒSERE is a 360° boutique agency offering end-to-end services — from email marketing, strategy, paid media, e-commerce design, PR & press, to social media management. What defines us is the synergy between Digital Intelligence¹, Visionary Growth², and Strategic Creativity³.

    https://www.instagram.com/esere_management/
    E-commerce Email marketing Press relations RRPP Paid Media
  • Degabriel
    Founder & CEO
    FASHION AND COSMETICS
    August 2020 - Today (5 years and 10 months)
    Degabriel is a women's accessory label dedicated to the craftsmanship of unique leather bags for a feminine and determined woman.

    Each piece is defined with a sense of refined ease and elegant aesthetic, formulating a fresh and forward-looking interpretation of luxury made in Spain.

    https://www.degabrielstudio.com/

    E-commerce Dirección artística diseñadora de moda Product management Paid Media Strategy
  • Albion 1879 UGG STEVE MADDEN 338 STORES
    Digital Marketing and communications
    FASHION AND COSMETICS
    October 2019 - Today (6 years and 8 months)
    Madrid, Spain
    Strategic actions: Plan and execute activations: web, marketing database, email, social media, SEO/SEM, online media campaigns and branded content generation.

    • Development of advertising and communication strategies for different international clients and own multibrands (UGG, STEVE MADDEN, GOLA, 338 STORE)
    • Measure and report performance of all digital marketing campaigns.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Identify trends and insights, and optimize spend and performance based on the insights
    .
    • Definition, coordination of the marketing plan working closely with other agencies involved (Media, PR, Events..) and vendor partners.

    • Management and coordination of different sponsorships to leverage brand awareness, increase sales and optimize budgets.

    • Launching publicity actions, PR and influencers strategies and activations.
    marketing RRSS Instagram Marketing Email marketing SEO

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