Description

General Manager and Amazon Ads specialist who helps brands turn ad spend into profitable, scalable growth. I own end-to-end Amazon advertising (SP / SB / SD / DSP / AMC) across US, UK and EU marketplaces, managing large, complex accounts with thousands of campaigns and SKUs while keeping ACoS, TACoS and ROAS aligned to real profitability goals.

I combine hands-on performance marketing with AI automation and data engineering: building automated reporting pipelines (BigQuery, Metabase, Power BI), n8n automations, and rule-based bid/budget systems that scale accounts without added headcount. I also run cross-channel growth, driving Google traffic into Amazon listings and operating both as one performance loop.

Typical deliverables: full Amazon Ads management and audits, automated dashboards and reporting, launch playbooks, and AI-driven workflow automation for e-commerce teams.

Industry field of expertise

Languages

English
Native or bilingual
Russian
Native or bilingual
Turkish
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km)

Omnisec (Remote)
General Manager — Amazon Ads & AI Automation
E-COMMERCE
March 2026 - June 2026 (3 months)
• ● Owned Amazon ad spend across a primarily US (90%) portfolio with Canada and EU/UK markets — managed $223K+ in spend over an intensive two-month engagement, generating $1.2M in attributed sales at 18.6% ACoS, 7.4% TACoS, and 5.38 ROAS —
outperforming account benchmarks.
• ● Operated a multi-format portfolio (SP 84.5% / SB 14.6% / SD 0.8%) across 1,000+ campaigns and ~50K keywords, delivering 53,000+ ad-attributed orders at 22.5%+ CVR and $0.94 CPC.
• ● Structured keyword targeting with 66% Exact Match concentration ($130K spend at 20.9% ACoS), balancing efficiency and scale across a 60+ ASIN catalogue.
• ● Keyword campaigns alone drove $1.0M+ in sales (46K orders) at 23.65% CVR — the account's highest-converting segment.
• ● Built an automated reporting pipeline — BigQuery → Metabase dashboards — replacing manual spreadsheets with live daily ROAS / TACoS / ACoS / CVR and profitability views, so optimisation ran off real-time data instead of weekly pulls.
• ● Designed n8n automations and rule-based decision systems (bid / budget guardrails, pacing and anomaly alerts, cross-source data sync) that cut manual campaign-management work and kept a 1,000+ campaign account scalable without added headcount.
DSP AI Automation PPC Performance Marketing Data Analytics
Alba Food Trading (Remote)
Performance Marketing Lead
October 2025 - March 2026 (5 months)
• ● Led and coordinated an ERP integration across the B2B channel and Amazon 1 P (Vendor Central) — aligning catalogue, pricing, and inventory data across systems and partnering with tech/ops to automate order, stock, and fulfilment flows and remove manual cross-channel reconciliation.
Optimumsport
Head of E-commerce / Amazon Growth Lead
January 2022 - October 2025 (3 years and 9 months)
Uk, IR, Russia
• ● Owned end-to-end Amazon advertising and growth across a 3,000+ SKU portfolio with 850+ active campaigns, managing €900,000+ in ad spend (over the full tenure) and a full 7-figure P&L across UK / EU / US marketplaces.
• ● Planned, launched, and optimised SP / SB / SD / AMC / DSP campaigns segmented by product family, purchase intent, match type, and lifecycle; ran disciplined daily pacing and weekly optimisation cadences.
• ● Ran Google Ads (Search / Shopping / Pmax) end-to-end for the brand's DTC Shopify store — owning feed quality, campaign structure, and full-funnel optimisation through to conversion.
• ● Drove off-Amazon Google traffic into Amazon listings to lift organic ranking and sales; measured impact via Amazon Attribution and blended TACoS rather than in-channel ACoS alone — operating Google and Amazon as one cross-channel performance loop, not two silos.
• ● Built internal performance dashboards from scratch (SQL / Power BI / Sheets), consolidating advertising and retail data to surface trends, anomalies, and growth opportunities.
• ● Designed and scaled automations and SOPs that kept a large, complex account structure efficient without complexity chaos; advised budget allocation and campaign prioritisation.
• ● Partnered cross-functionally with operations, content, and strategy teams to align spend with inventory, protect organic rank, and reduce wasted spend.
• ● Ran SKU-level performance audits across the catalogue (CTR / CVR, SEO relevance, pricing, inventory constraints), lifting average conversion rate 18% and improving catalogue health score 35% through systematic content and compliance work.
• ● Built repeatable launch playbooks (opportunity vetting → SEO keyword mapping → creative brief → PPC briefing) that cut time-to-launch 30%, plus a proactive risk-monitoring system (stockouts, suppressions, policy flags, rating dips) that reduced listing downtime 40%.