About Fabiana
🚀 I build brands that move people and systems that drive real growth. I work at the intersection of Strategy, AI, Data and Human Connection, turning marketing, brand, events and technology into measurable business impact.
With experience across pharma, tech, and events, I’ve led 360 marketing strategies, launched brands, and driven business development, always focused on what actually influences people and markets.
I simplify complexity.
I connect data with intuition.
I turn insights into scalable systems.
I believe the brands that win today are:
— Human enough to connect
— Bold enough to stand out
— Smart enough to scale
Ready to build something that actually moves? Let's talk.
Spanish
Native or bilingual
English
Native or bilingual
Portuguese
Conversational
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- B. Wave Studio — Brand Strategy, AI & Marketing SystemsBrand Strategist & AI Marketing ConsultantJanuary 2026 - Today (6 months)• • Founded B. Wave Studio, a strategic consultancy helping companies build and scale their brands through strategy, AI integration, and human-centered communication.• • Developed proprietary framework The Wave Method™ (Spark → Wave → Ride) and four outcome based service systems: Brand Clarity, AI Leverage, Marketing Momentum, and Market Activation.• • Evaluate and refine brand messaging, positioning, and identity assets for B2B clients — ensuring consistency, clarity, and strategic alignment across all touchpoints.• • Facilitate AI Strategy Workshops for B2B organisations, driving strategic AI adoption in marketing and communications.• • Design and assess brand scenarios from multiple stakeholder perspectives: brand lead, client, audience, and marketing team.• • Review AI-generated content for brand alignment, tone accuracy, and real-world applicability.
- Capitole ConsultingMarketing & Communications LeadJanuary 2023 - February 2025 (2 years and 1 month)• • Led all brand strategy and marketing communications for a pan-European technology consultancy (Spain, France, Portugal, UK).• • Managed cross-functional team overseeing brand identity, content, digital, events, PR, and executive communications.• • Designed and executed 360° integrated brand strategies: employer branding, thought leadership, B2B positioning, and executive communications.• • Evaluated brand consistency and messaging compliance across all channels and markets.• • Built KPI frameworks and A/B testing systems to measure brand and campaign performance.
- MediktorMarketing & Communications LeadFebruary 2020 - December 2022 (2 years and 10 months)• • Owned B2B and B2C brand and marketing strategy across all digital channels.• • Led brand messaging, PR, press releases, corporate events, and media positioning.• • Managed full-funnel content strategy with continuous evaluation of brand voice consistency and audience alignment.• • Implemented HubSpot automation and analytics frameworks for performance optimisation.
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Education
- AI in Digital Marketing & Growth StrategyCEI2025AI in Digital Marketing & Growth Strategy
- Master in Digital Marketing &ENEB2019Master in Digital Marketing &