Eva Sánchez

Key contribution and focus areas: Business development and B2B/B2C growth strategy Sales strategy, funnel building, and revenue optimization Partnership development and strategic collaborations Market and competitive analysis Improving direct bookings and OTA performance Traffic generation across website, OTAs, and social channels Community engagement and customer experience enhancement Multi-industry expertise: hospitality, fashion, e-commerce, consumer goods

organizations E-business proficiency in English analytic and strategic skills

Led global e-commerce strategy for Tier 1 marketplaces including Farfetch, 24S, Galeries Lafayette, YOOX, and Giglio, optimizing listing quality, backend keywords, and compliance to drive brand performance and account health. Managed Kids footwear category across e-commerce platforms, monitoring inventory levels to prevent stockouts, optimizing product assortment for profitability, and addressing high return rates through data-driven adjustments. Collaborated weekly with Merchandising and cross-functional teams (operations, creative, support) to align seasonal assortments, leveraging consumer insights for enhanced discoverability and conversion rates. Conducted trend monitoring and demand forecasting; e.g., identified early ballerina trend in 2023, executed targeted allocations (+70%), and achieved €350k sales targets for Sept-Oct via promotions and review strategies. Planned and executed digital marketing campaigns, coordinating with internal teams on paid media performance, including retargeting, social media, and email, resulting in triple expected CTR and surpassing KPIs like ROAS and CVR. Supported new product launches and listing optimization, using analytics tools to improve traffic, conversion, and overall e commerce efficiency.

performance/SLA Proficiency Microsoft Excel problem-solving senior leaders

Promoted to Senior Brand Specialist after 6 months for top-tier performance, ranking in the top 5 out of 300+ across the AVS organization. Managed a diverse portfolio of brands across Pan-European markets (ES, IT, FR, DE, NL, SE, DK), driving operational excellence, growth strategy, and profitability on Amazon Vendor Central.

Managed 7 high-complexity accounts generating €50MM+ in annual revenue, optimizing listings, backend keywords, and product discoverability. Achieved 9.56% vendor satisfaction, ensuring compliance, high account health, and seamless AVS operations. Delivered +187% YoY net profitability growth by negotiating cross-country marketing packages and optimizing key performance metrics (GMS, ROAS, CVR). Collaborated cross-functionally with Vendor Management, Supply Chain, Finance, and Marketing to maintain availability, prevent oversupply, and support paid media strategies. Led customer behavior analysis to support new product launches, promotions, review acceleration, and demand planning. Built scalable SOPs, workflows, and process automations, enabling repeatable success cases and wider AVS program adoption. Improved operational efficiency through proactive problem-solving, advanced Excel proficiency, and strategic consulting for senior business leaders.