About Estefanía
Over ten years of international experience, specifically in Influencer & Digital Marketing. I have been able to perform different roles so I am highly skilled in working with both brands and influencers.
I always felt passionate about international and multicultural environments, and living the experience of leaving my country to move to Spain, made me even more open-minded and well adapter to changes.
I consider myself proactive, a tireless learner, a multitasker, a person of people skills, and I like to be challenged. I consistently strive to work to the best of my ability and deliver professional results.
Spanish
Native or bilingual
English
Fluent
French
Basic
Italian
Basic
Can work on-site
Tarifa (up to 50km), Málaga (up to 10km), Madrid (up to 10km)
Experience
- FeedyCMOMarch 2022 - July 2022 (4 months)• Preparing and running the branding, Influencer Marketing plan and Social Media global strategy.• Building close relationships with influencers and content creators. Creating and launching, 'Feedy Creators" and 'FeedyTalks' project, 'all you need to know about the #creatoreconomy'.• Account Manager meeting the client's needs and working closely with the product team to share feedback.• Working closely with the CEO to plan and run the commercial strategy.
- FreelanceFreelance ConsultantJanuary 2021 - February 2022 (1 year and 1 month)• Influencer Marketing Consultant.• Influencer Marketing Projects and Posts.• Influencer Manager
- 21 ButtonsInfluencer Marketing ManagerJuly 2019 - October 2020 (1 year and 3 months)Boston, MA 02163, USA• Launching the App in Mexico and leading the maturity and success in the Mexican market, while also helping to develop 21 Buttons' various new projects for the Spanish marketing, like "Boxes by 21 Buttons"• Analyzing multiple KPI's in order to take business decisions to reach the company's objectives and performance improvement.• Define and implement digital strategies focused on 3 main goals: influencers onboarding, brand awareness, and user acquisition, as well as social media management.• Working with all kinds of influencers and agencies to create strong partnerships. Managing a monthly budget of 200K+€ for paid actions.• Working closely with the product team to develop specific features for new countries.• Tools: Tableau, Appsflyer, JIRA, Excel, Canva, Mailchimp, Klear
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Education
- Master of Business Administration - MBA, Negocios internacionales/Comercio internacionalUdima Universidad a Distancia de Madrid2016Master of Business Administration - MBA, Negocios internacionales/Comercio internacional
- Inglés C1-C2Cámara de Comercio de España2017Inglés C1-C2
Certifications
- Fundamentals of Digital MarketingGoogle Digital Garage Credential ID KHG 5XG TCG2022
- Copywriting for Social MediaDomestika2022