Ernestina Falabella

Definition and implementation of operational model in collaboration with CEO and Marketing/Sales executive leadership. Day-to-day delivery coordination across Product, Marketing, Sales, and Customer Service areas. Leveraged AI-driven workflows to streamline operational processes, reducing reporting cycles by 30% and improving team efficiency. Internal process improvement, protocols, and scalability; vendor, cost, and budget management. Support in hiring, onboarding, and stakeholder collaboration to ensure strategic alignment. Results: 90%+ milestones delivered on time during 4 quarters | 30% reduction in reporting time | 5% savings in recurring costs | 2 weeks less ramp-up time in onboarding.

Planning and execution of multi-channel campaigns (digital, content, events) for high-profile clients acting as trusted partner. Stakeholder and C-level executive relationship management, proactive pain point identification, and needs anticipation. Team coordination across creative, production, and strategy, translating objectives into project scopes, timelines, and budgets. Renewals management focused on retention, account health monitoring, and preventive action plans. Results: Organic account growth with high-profile brands | Shorter creative approval cycles via structured working sessions | Double-digit engagement in multi-channel launches | Systematic brand safety compliance; productions delivered on budget.

Design and execution of 360° communication programs leading teams across multiple departments. Six-figure budget management, vendors, and operational governance of massive events and public activations. Production of executive reports and dashboards for strategic decision-making at Ministry and Central Government level. Results: Programs delivered on time with thousands of attendees | ≤5% budget variance | 20% reduction in interdepartmental approval cycles.