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Álvaro Barrera

Consultoria Marketing Digital
1 recommendation
  • Suggested rate
    €150 / day
  • Experience8-15 years
  • Response rate100%
  • Response timeA few days
The project will begin once you accept Álvaro's quote.
Location and workplace preferences
Location
Madrid, España
Can work onsite in your office in
  • and around Madrid (up to 50km)
  • and around Barcelona (up to 50km)
  • and around Sevilla (up to 50km)
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Skill set (16)
Álvaro in a few words
Co-fundador de ATTOMO Digital, consultora especializada en transformación digital para empresas y administraciones públicas.

Especialista en gestión de proyectos relacionados con digitalización: marketing digital, creación de contenidos, desarrollo web, UX/UI y gestión de campañas de paid media...

Director de Medios de Vodafone España y Master en Internet Business por el ISDI.
Experience
  • Attomo Digital
    CEO & Co-Fundador
    TECH
    February 2022 - Today (3 years and 1 month)
    Madrid, España
    CEO & Co-Fundador de ATTOMO, consultora especializada en transformación digital
  • vodafone
    Media & Distribution | Head of Media
    TELECOMMUNICATIONS
    September 2014 - February 2022 (7 years and 5 months)
    Madrid Metropolitan Area, Madrid, Spain
    • Final responsible of the media agency team (Dentsu) composed by 36 FTEs.
    • Co-lead the inhousing process related to digital activity.
    • Track and manage media budgets across all the brands in the market, to ensure an effective and efficient budget management: +XXX M€.
    • Define, overview and track the full funnel strategy for the different operative brands in the market: Vodafone (consumer), Vodafone Yu (youth), Vodafone Business (B2B) and Lowi (low cost).
    • Drive constant industry media innovation, special actions, media "moonshots"...
    • 360 campaign management: responsible for the entire process, from briefing to execution.
    • Lead all the yearly negotiations jointly with the agency management team: TV, Digital, OOH, Radio, Cinema media vendors…
    • Leading key JBPs negotiations in the market with the digital majors: Google, Facebook, Amazon...
    • Partnering with Marketing, Finance, TV unit… in order to obtaining best business results, service and coordination.
    • Negotiation results: position VF at the top5 on Ebiquity´s audits ranking and generate +€14M efficiencies cost thanks to annual negotiations and permanent optimizations.
    • Transformation and simplification of the reporting structure, implementing a cloud-based open system.
    • Acting as the Vodafone voice in the sector to keep the company as a industry leader.
    • SPOC for all the international media affairs and as the key representative for the global media pitch.
  • UM Worldwide
    Client Services | Account Executive
    February 2014 - July 2014 (5 months)
    Madrid Metropolitan Area, Madrid, Spain
1 recommendation
DS

Daniel Seoane recommend Álvaro

Daniel SeoaneDS
Daniel Seoane
Old Jeffrey
6/12/2022
Álvaro y el equipo de ATTOMO llevaron a cabo un trabajo por encima de nuestras expectativas en todo lo relativo a la digitalización de nuestra empresa.

Seguimiento constante, muy buen servicio orientado a nuestras necesidades y precios justos acordes a mercado.
Education
  • Master of Business
    ISDI
    2017
    Master Internet Business
  • Marketing & Communications
    Universidad Villanueva
    2014
    Marketing & Communications