Álvaro Barrera

CEO & Co-Fundador de ATTOMO, consultora especializada en transformación digital

• Final responsible of the media agency team (Dentsu) composed by 36 FTEs.

• Co-lead the inhousing process related to digital activity.

• Track and manage media budgets across all the brands in the market, to ensure an effective and efficient budget management: +XXX M€.

• Define, overview and track the full funnel strategy for the different operative brands in the market: Vodafone (consumer), Vodafone Yu (youth), Vodafone Business (B2B) and Lowi (low cost).

• Drive constant industry media innovation, special actions, media "moonshots"...

• 360 campaign management: responsible for the entire process, from briefing to execution.

• Lead all the yearly negotiations jointly with the agency management team: TV, Digital, OOH, Radio, Cinema media vendors…

• Leading key JBPs negotiations in the market with the digital majors: Google, Facebook, Amazon...

• Partnering with Marketing, Finance, TV unit… in order to obtaining best business results, service and coordination.

• Negotiation results: position VF at the top5 on Ebiquity´s audits ranking and generate +€14M efficiencies cost thanks to annual negotiations and permanent optimizations.

• Transformation and simplification of the reporting structure, implementing a cloud-based open system.

• Acting as the Vodafone voice in the sector to keep the company as a industry leader.

• SPOC for all the international media affairs and as the key representative for the global media pitch.