- Attomo DigitalCEO & Co-FundadorTECHFebruary 2022 - Today (3 years and 1 month)Madrid, EspañaCEO & Co-Fundador de ATTOMO, consultora especializada en transformación digital
- vodafoneMedia & Distribution | Head of MediaTELECOMMUNICATIONSSeptember 2014 - February 2022 (7 years and 5 months)Madrid Metropolitan Area, Madrid, Spain• Final responsible of the media agency team (Dentsu) composed by 36 FTEs.• Co-lead the inhousing process related to digital activity.• Track and manage media budgets across all the brands in the market, to ensure an effective and efficient budget management: +XXX M€.• Define, overview and track the full funnel strategy for the different operative brands in the market: Vodafone (consumer), Vodafone Yu (youth), Vodafone Business (B2B) and Lowi (low cost).• Drive constant industry media innovation, special actions, media "moonshots"...• 360 campaign management: responsible for the entire process, from briefing to execution.• Lead all the yearly negotiations jointly with the agency management team: TV, Digital, OOH, Radio, Cinema media vendors…• Leading key JBPs negotiations in the market with the digital majors: Google, Facebook, Amazon...• Partnering with Marketing, Finance, TV unit… in order to obtaining best business results, service and coordination.• Negotiation results: position VF at the top5 on Ebiquity´s audits ranking and generate +€14M efficiencies cost thanks to annual negotiations and permanent optimizations.• Transformation and simplification of the reporting structure, implementing a cloud-based open system.• Acting as the Vodafone voice in the sector to keep the company as a industry leader.• SPOC for all the international media affairs and as the key representative for the global media pitch.
- UM WorldwideClient Services | Account ExecutiveFebruary 2014 - July 2014 (5 months)Madrid Metropolitan Area, Madrid, Spain
Daniel Seoane recommend Álvaro
Seguimiento constante, muy buen servicio orientado a nuestras necesidades y precios justos acordes a mercado.
- Master of BusinessISDI2017Master Internet Business
- Marketing & CommunicationsUniversidad Villanueva2014Marketing & Communications