About Emma
I help fast-growing B2B tech companies and scale-ups bridge the gap between product innovation and market adoption—without the overhead of a full-time executive. By architecting data-driven Go-to-Market (GTM) strategies and embedding advanced AI automation into your commercial workflows, I eliminate pipeline friction, optimize your CAC/CLTV ratios, and unlock predictable revenue growth.
What makes me stand out:
I don’t just deliver high-level advice; I bring the dual perspective of a seasoned C-level executive (CMO/CGO) and an AI-native co-founder. My background enables me to design GTM engines that are both structurally sound and highly automated, turning complex operations into your biggest unfair advantage.
The projects and deliverables I usually handle include:
GTM & PLG Diagnostics: Full-funnel audits to identify drop-offs and reposition your product for maximum market share.
AI Commercial Automation: Designing and deploying custom AI workflows and revenue intelligence systems to scale outbound and inbound efficiency.
Unknown
Fractional Strategy & Execution: Stepping in as a part-time CGO/CMO to align product, marketing, and sales teams for international scaling.
Let’s build a lean, high-performing revenue machine that scales as fast as your ambition.
English
Native or bilingual
Spanish
Conversational
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- WhipcreamCo-Founder & Chief Growth OfficerDIGITAL AND ITJanuary 2026 - Today (6 months)London, UK• • Co-founded Whipcream (whipcream.io) — an AI-driven revenue intelligence system automating the full GTM motion for Series A–C B2B founders, from pipeline generation to retention.• • Achieved 10 paying pilots and 200+ companies on the waitlist within the first month of launch, validating product-market fit ahead of schedule.• • Operationalising the Revenue Architecture Framework™ as deployable AI infrastructure, turning a proven strategic methodology into a scalable SaaS product.
- OFP FundingChief Marketing OfficerApril 2024 - December 2025 (1 year and 8 months)• • Led all marketing as CMO of a proprietary trading startup, managing a 10-person team across brand, performance and demand generation in a highly competitive fintech sector.• • Built the go-to-market engine from the ground up, owning full P&L, OKR framework and trader acquisition strategy across paid, SEO and lifecycle channels.• • Drove 600K+ monthly revenue throughout 21-month tenure, consistently exceeding acquisition targets and validating the GTM playbook in a competitive prop trading market.
- Chess.comDirector of Product MarketingMarch 2022 - December 2023 (1 year and 9 months)Barcelona, Spain• • Led a 25-person marketing organisation, owning product marketing and lifecycle strategy across a platform scaling from 170M to 220M+ users; improved user retention by 30% (within 8 months) and boosted CLTV by 20% through AI-led segmentation and predictive campaigns.• • Cut campaign turnaround by 40% through predictive analytics and automation infrastructure; embedded a company-wide OKR framework connecting marketing metrics to platform growth targets.
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Education
- MA Marketing ManagementUniversity of Pennsylvania2008MA Marketing Management
- AI in Marketing Product-Led Growth (PLG) Agile MarketingAI in Marketing Product-Led Growth (PLG) Agile Marketing