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Emilse Cuellar Fernández

Data Analyst & Digital Strategist

Can work in or around Barcelona

  • 41.3828
  • 2.1774
  • Suggested rate €200 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time A few days
Propose a project The project will begin once you accept Emilse's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Emilse's quote.

Location and workplace preferences

Location
Barcelona, España
Can work onsite in your office in
  • around Barcelona and 50km

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Fluent

Categories

Skills (49)

Emilse in a few words

I am a Data expert and Social Media Specialist with passion for interpreting and transforming online mentions into insights. Experienced in Digital and Social Media projects management, able to transform an initial idea into final content and campaigns. Advanced user of Social Media tools such as Hootsuite, Brandwatch, Business Manager and more. And also experienced in planning and managing Paid Media campaigns. Passionate about design and development of the digital marketing strategy, including the Paid Media and CRM implementation plan.

Key Skills:
• Good understanding of the Social Media
• Good researcher
• Good public speaker
• Good team player
• Good at creating presentations

Experience

14 Agency

Social Networks

Data Analyst

Barcelona Area, Spain

April 2018 - Today (4 years and 5 months)

HQ Team for SEAT • Setting goals and creating dashboards • Developing and managing social media reports • Generating client-ready reports and presentations containing key insights • Supporting the communication of findings to client • Direct contact with and management of client requests • Conducting media analytics research (media evaluation, influencer-mapping, social media analysis) • Researching new social media trends and tools • Finding new market opportunities • Keeping abreast of current events and pop culture to better understand user behaviour • Listening on Social Media: collecting data from social platforms and forums on a chosen topic • Constructing search queries to capture brand mentions on Social Media sites • Providing analysis and feedback on key topics of discussions • Providing strategic recommendations

Fluvià

Strategist & Data Analyst  - As a freelancer

Barcelona, Catalonia, Spain

January 2021 - Today (1 year and 8 months)

• Setting goals and creating dashboards • Developing and managing social media reports • Generating client-ready reports and presentations containing key insights • Supporting the communication of findings to client • Researching new social media trends and tools • Keeping abreast of current events and pop culture to better understand user behaviour • Providing analysis and feedback on key topics of discussions • Providing strategic recommendations

Ikygaïa

Press & Media

Co-Founder

Barcelona, Catalonia, Spain

January 2020 - Today (2 years and 8 months)

Ikygaïa is a podcast in French, English and Spanish. It invites you to develop your own ideas from the countless topics that we share, but above all, we want to open a door and make you discover new ways of thinking with a more conscious point of view.

OgilvyOne Worldwide

Social Networks

Digital Analyst

Barcelona Area, Spain

January 2018 - April 2018 (3 months)

• Setting goals and creating dashboards • Developing and managing social media reports • Researching new social media trends and tools • Keeping abreast of current events and pop culture to better understand user behaviour • Constructing search queries to capture brand mentions on Social Media sites • Monthly and ad-hoc reporting • Providing analysis and feedback on key topics of discussions • Providing strategic recommendations

Ogilvy & Mather Advertising

Social Networks

BI Strategist

Buenos Aires, Argentina

May 2015 - December 2017 (2 years and 7 months)

• Working with external partners and internal team throughout the creative process from creative brief through to release, on different magnitude campaigns • Keeping up to date with industry news, plus best practices on social and digital platforms • Supporting the BI director, creative and account teams to bring unique opportunities to brands. • Conducting researches and analysing information to form hypothesis • Running workshops to training employees on trends and different tool management • Preparing reports, proposals, and presentations • Staying current with latest trends in business and applies them to existing business models • Discusses long-term goals of the business as these goals pertain to a new business model • Setting goals and creating dashboards • Defining and implementing of the CRM Plan and creation of marketing automation strategies. • Developing and managing campaign reports • Researching new social media trends and tools • Keeping abreast of current events and pop culture to better understand user behaviour • Constructing search queries to capture brand mentions on Social Media sites • Providing analysis and feedback on key topics of discussions • Providing strategic recommendations

[email protected]

Digital Media Planner

Buenos Aires, Argentina

November 2013 - April 2015 (1 year and 5 months)

• Developing and implementing digital media plan: social, SEM, Display, etc. • Setting goals and main KPIs • Developing and managing digital media reports • Supporting the communication of findings to clients • Conducting media analytics research (media evaluation, influencer-mapping, social media analysis) • Campaign optimization • Managing digital media planners team • Tool management: paid media, ad servers, DMP, etc. • Generating client-ready reports and presentations containing key insights • Supporting the creative and account teams to bring unique opportunities to brands. • Providing strategic recommendations • Delivering invoice to different medias • Dealing with different stakeholder and media partners • Managing global budgets • Brands Activation with Influencers and different partners

Quiroga Agencia de Medios

Digital Media Planner

Buenos Aires, Argentina

April 2013 - October 2013 (6 months)

• Developing and implementing digital media plan. Setting goals and main KPIs • Developing and managing digital media reports • Supporting the communication of findings to clients • Conducting media analytics research • Campaign optimization • Tool management: paid media, ad servers, DMP, etc. • Generating client-ready reports and presentations containing key insights • Providing strategic recommendations • Delivering invoice to different medias • Dealing with different stakeholder and media partners

TRENDSETTERS

E-commerce

CRM Coordinator & Fashion Buyer

Buenos Aires, Argentina

October 2011 - March 2013 (1 year and 5 months)

• Scouting and qualification of best suppliers in terms of quality-cost ratio • Negotiating economic and contractual conditions • Managing purchases and inputting orders and details using management software • Monitoring deliveries and stock levels • Producing reports on purchasing department activities • Analysing market trends • Creation of Social Media Plans & Strategies • Measuring content effectiveness • Optimising Social Media Content • Brands Activation with Influencers • Defining and implementing the CRM and Paid Media Plan

Octubre7

Community Manager  - As a freelancer

Buenos Aires, Argentina

July 2011 - October 2011 (3 months)

• Creation of Social Media Plans & Strategies. Defining KPIs • Measuring content effectiveness • Optimising Social Media Content • Brands Activation with Influencers

BGL Marketing Digital

Digital Planner  - As a freelancer

Buenos Aires, Argentina

December 2010 - July 2011 (7 months)

• Developing and implementing digital campaigns: Social ads, SEM, Display. • Campaign optimization • Developing and managing reports • Delivering invoice to different medias • Dealing with different stakeholder and media partners

Universal McCann - McCann Group

Press & Media

Assistant Media Planner

Buenos Aires, Argentina

June 2010 - December 2010 (6 months)

• Supporting off-line and on-line media planners • Delivering invoice to different medias • Dealing with different stakeholder and media partners • Reporting and campaign optimization • Assisting in maintaining flowcharts/plans and developing media delivery analysis • Assisting in maintaining budget updates and spreadsheets • Assisting in trafficking, tracking and reporting of online campaigns • Attending client specific and departmental meetings • Participating in creative brainstorm sessions

Bridger Conway

Account Executive

Buenos Aires, Argentina

September 2007 - May 2010 (2 years and 8 months)

• Working with internal team throughout the creative process from creative brief through to release, on different magnitude campaigns • Developing brand identity campaigns: graphic and packaging design • Briefing creative teams • Delivering invoice to different medias • Dealing with different stakeholder and media partners

Sony - Sony Music

Tech

Recepcionist & Assistant

Buenos Aires, Argentina

November 2005 - September 2007 (1 year and 10 months)

• Diary management and management of meeting rooms • Handling event coordination, both internally and externally • Handling queries and complaints via phone, email and general correspondence • Managing office supplies such as stationery, equipment and furniture • Performing ad-hoc administration duties • Receiving and dispatching deliveries • Assisting the HR and Marketing Team

Claire Neveu - Flùvia

6/23/2021

Emi is a brilliant colleague to work with, she is very meticulous in her tasks as well as team player, always willing to help others. She thinks creatively and focuses on solutions, coming up with useful ideas to improve the way of working which benefits the whole team. Moreover, she works hard but with a smile. Her positive energy and good nature is contagious. Additionally, she is not only very connected to the world of data and Social Media but also to people. Her strength? Building relationships, which is so important nowadays. It is a real pleasure working with her so closely, I am positive she will be a great addition to any team with much to contribute. Thank you, Emi!

Education