Description

Soy una persona que en el último tiempo se ha dedicado a trabajar en estrategias de Growth tanto para empresas multinacionales como startups. Tengo una visión de querer entender e investigar como funcionan las cosas para poder hacerlas escalar. Me gusta analizar los números y en base a ellos poder plantear diferentes experimentos para mejorar la performance de las empresas que trabajo.

Soy una persona que he tenido experiencia en diferentes puestos ya sea como Product Manager o Performance marketer.

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CookUnity
Growth Marketing Sr Manager
September 2022 - Today (3 years and 9 months)

- A/B Test Experimentation through differente Landing Pages in order to improved users entering our signup funnel.
- Landing Page creations for different types of meals, diets, or even influencers
- Develop acquisition strategies to improve CR% with Social Media, CRM, and Search Managers
- Develop a Testing framework to improve Conversion Rate (%) and New Conversions.
- Goals: +30% increase in users entering the funnel with a 70% increase in conversions YoY. Test more than 50 different Landing Pages
CookUnity
Growth Marketing Manager
March 2021 - September 2022 (1 year and 6 months)
Brooklyn, NY, USA

- Develop a testing framework so we can improve the conversion rate inside the sales funnel
- Execute and plan new acquisition channels to drive more conversions into our paid acquisition strategies.
- Lead with Performance Marketing Direct efforts to increase trials 3x YoY.
- A/B Test Experimentation through Landing Page creation.
- Key results: Improved CR% +20%, and Conversions 3x. Develop testing framework for other teams to accelerate testing capabilities.
CoderHouse
e-Commerce Professor
December 2020 - Today (5 years and 6 months)
Buenos Aires, Argentina
In charge of e-Commerce Course at CoderHouse