Elene Enukidze

Promoted and relocated to Spain HQ after 2.5 years with the group's Georgian hub

• • Own the roadmap for 4 MarTech products, defining features and prioritization based on market and client requirements; report directly to the Chief Product Officer

• • Launched the MVP of Creative Optimiser, a product co-developed with Google, plus 2 post-MVP features; preparing commercial launch for September 2026

• • Defined "AI Max Enhancer," a Google co-developed feature built to amplify performance of Google's AI Max for clients

• • Led Ad-machina's first Apple platform integration; building AI-powered mobile campaign templates across Google, Meta, and Apple ecosystems

• • Lead a cross-functional delivery team of 7 (4 developers, 2 QA, 1 UX) and collaborate with a 40-person organization of PPC specialists and solution architects, conducting research and gathering practitioner feedback to shape the product

• • Negotiate requirements and performance expectations with sales teams and account managers across the US, UK, and Spain

• • Coordinate deployments with 3 DevOps engineers, keeping delivery aligned across GitLab and Jira

• • Built 8 working prototypes (6 frontend, 2 full-stack) using AI development tools — Claude Code, Google AI Studio, n8n — to accelerate product validation

• • Owned a portfolio of 12 AI-driven products and projects for Ad-machina and Gauss AI, leveraging generative AI for next-generation marketing automation

• • Delivered an AI-powered media planning tool for an international hotel chain — a €90K Google-financed project that generated €320K in value within its first year (3.5x ROI)

• • Delivered 2 Google-financed projects through Making Science's official Google partnership

• • Authored 15 Business Requirement Documents and detailed feature specifications, translating business needs into actionable user stories

• • Led cross-functional micro-teams of 4–10 people (QA engineers, UI/UX designers, business analysts) across parallel workstreams

• • Established best practices for Jira and GitLab workflows, documentation structure, and QA processes adopted across teams

• • Led a 20-person cross-functional team (developers, QA, designers, DevOps) across 5 product lines: e-commerce, core management system, vending panel, CSM, and mobile app

• • Launched a new e-commerce platform that generated ₾1.5M (~$550K) in revenue within its first year

• • Aligned product roadmap to strategic company goals through customer research and needs analysis

• • Owned backlog planning, prioritization, resource allocation, and delivery quality across all product lines