About Elcin
English
Native or bilingual
Spanish
Fluent
Experience
- Elcin Digital MarketingFounder/CEODIGITAL AND ITJune 2019 - Today (7 years)Barcelona, Spainwww.elcincetin.com
- HockertyRetention Marketing/E-commerce ManagerE-COMMERCENovember 2017 - February 2019 (1 year and 4 months)Barcelona, SpainPlan and execute email campaigns to increase customer retention, delivery of value, and growth in our current customer basePlan, create, and manage ad campaigns on Google Ads, Facebook, Instagram (7,000€ monthly budget)Optimize ad campaigns constantly based on KPIs (CPC, CTR, CPA and Conv. Rates)Develop strategies to optimize email performance, including content/creativities, subject lines, A/B testing, and moreCollaborate with creative & IT team to generate unique, channel-specific creative assetsWrite English content for all email campaigns, manage translations and launch campaigns in 5 EU languagesMonitor KPI's including open rates, conversions, lifetime value, and cohort analysisTake ownership of the new CRM / marketing automation tool from establishment to executionPlan and implement a global CRM campaign strategy for repeat customers based on in-depth data analysis and segmentation
- ESTILMIAFounder & CEOE-COMMERCENovember 2014 - September 2017 (2 years and 11 months)Barcelona, SpainPrepared a business plan identifying what needs to be done step-by-stepSearched for and negotiated with jewelry suppliers, and all other vendorsCreated a strategic plan of actions and planned each step needed for website launchCreated a yearly marketing calendarCreated and managed ad campaigns on Google Ads (500€/month budget)Analyzed the traffic and the conversions on Google AnalyticsCreated and implemented social media strategies including competitions, free giveaways, brand ambassadors… to increase the brand awareness and website trafficIncreased the organic traffic by creating blog posts and following link-building strategiesContinually updated website content (both creative assets and textParticipated in local fairs, festivals by opening a stand to increase online & offline salesOpened stores in marketplaces like Amazon, Molet.com to increase sales
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Education
- Masters Degree (MBA)University of Hartford, CT, USA2008Master of Business Administration (MBA), Marketing
- Bachelor's DegreeMarmara University2005Bachelor of Business Administration (BBA), Business & International Relations
Certifications
- HubSpot Inbound CertificationHubSpot2020
- Google Ads Shopping CertificationGoogle2019