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Elcin CetinEC

Elcin Cetin

Digital Marketing Expert (Ads + Email Marketing)

€500/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Elcin

Looking for an experienced digital marketing consultant for your e-commerce or lead gen. business? Then, you are on the right profile!

I'm a Google & Facebook Blueprint certified digital marketer, holding an MBA from the University of Hartford in CT, USA, with 15+ years of experience on both the client and agency side. I've worked in various multinational companies like Sony, Procter & Gamble... around the world (industries: FMCG, fashion & clothing, telecommunications, consumer electronics) managing digital projects, e-commerce websites, and PPC advertising campaigns on both Google & Facebook, creating email strategies and implementing them through campaigns and automations.

So, if I get to summarize my skills, here is the list (although not limited to):

- Digital Marketing Strategy
- Ecommerce Growth Strategy
- Lead Generation Sales Funnel Plan & Implementation
- Email marketing/Automation
- PPC Advertising Strategy and Management (Facebook & Google Ads)

WHY HIRE ME? I'm an extremely organized, detail-oriented, and hard-working professional. I don't really like giving up on things easily, so I always finish what I start. Whatever task I'll be assigned by you, you can have peace of mind since I always meet deadlines, exceed expectations, take full responsibility, and more. My goal is to help grow your online business for a better ROI and make your life easier.

Please feel free to visit my LinkedIn profile for my full resume.

I look forward to working with you!

Regards,
Elcin
  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Elcin Digital Marketing
    Founder/CEO
    DIGITAL AND IT
    June 2019 - Today (7 years)
    Barcelona, Spain
    www.elcincetin.com
    E-commerce Email marketing automation Pay Per Click Advertising Facebook Marketing Google Analytics Google AdWords
  • Hockerty
    Retention Marketing/E-commerce Manager
    E-COMMERCE
    November 2017 - February 2019 (1 year and 4 months)
    Barcelona, Spain
    Plan and execute email campaigns to increase customer retention, delivery of value, and growth in our current customer base
    Plan, create, and manage ad campaigns on Google Ads, Facebook, Instagram (7,000€ monthly budget)
    Optimize ad campaigns constantly based on KPIs (CPC, CTR, CPA and Conv. Rates)
    Develop strategies to optimize email performance, including content/creativities, subject lines, A/B testing, and more
    Collaborate with creative & IT team to generate unique, channel-specific creative assets
    Write English content for all email campaigns, manage translations and launch campaigns in 5 EU languages
    Monitor KPI's including open rates, conversions, lifetime value, and cohort analysis
    Take ownership of the new CRM / marketing automation tool from establishment to execution
    Plan and implement a global CRM campaign strategy for repeat customers based on in-depth data analysis and segmentation
    E-commerce Email marketing Pay Per Click Advertising Webmarketing Customer Loyalty/ Retention
  • ESTILMIA
    Founder & CEO
    E-COMMERCE
    November 2014 - September 2017 (2 years and 11 months)
    Barcelona, Spain
    Prepared a business plan identifying what needs to be done step-by-step
    Searched for and negotiated with jewelry suppliers, and all other vendors
    Created a strategic plan of actions and planned each step needed for website launch
    Created a yearly marketing calendar
    Created and managed ad campaigns on Google Ads (500€/month budget)
    Analyzed the traffic and the conversions on Google Analytics
    Created and implemented social media strategies including competitions, free giveaways, brand ambassadors… to increase the brand awareness and website traffic
    Increased the organic traffic by creating blog posts and following link-building strategies
    Continually updated website content (both creative assets and text
    Participated in local fairs, festivals by opening a stand to increase online & offline sales
    Opened stores in marketplaces like Amazon, Molet.com to increase sales
    E-commerce Email marketing Webmarketing Webdesign Pay Per Click Advertising Social media

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Education

  • Masters Degree (MBA)
    University of Hartford, CT, USA
    2008
    Master of Business Administration (MBA), Marketing
  • Bachelor's Degree
    Marmara University
    2005
    Bachelor of Business Administration (BBA), Business & International Relations

Certifications

  • HubSpot Inbound Certification
    HubSpot
    2020
  • Google Ads Shopping Certification
    Google
    2019

Skill set (17)

Categories