About Diego
Spanish
Native or bilingual
Experience
- Scienseed
On Malt
Implementación de conversiones en Google Tag ManagerNovember 2022 - November 2022Madrid, EspañaImplementación de eventos de conversión de Google Analytics 4, Google Ads, Twitter Ads y Linkedin Ads, para el correcto seguimiento de las correspondientes campañas. - FreelanceDigital Marketing & Web DesignMay 2017 - Today (9 years and 2 months)Madrid Area, SpainDigital marketing specialised in three key areas: - Online advertising (search engines, social media, programmatic) - WordPress web development - SEO
- WePlayPaid Media ManagerApril 2018 - Today (8 years and 3 months)Madrid, Community of Madrid, SpainCurrently working as Digital Media Manager at WePlay, one of the UK's leading digital marketing specialists in the sports industry. Working with digital media buying across Facebook, Twitter, Instagram, Google AdWords and Programmatic advertising. Responsible for making sure all clients' media buying objectives are met. This includes: - Development of strategy - Planning of campaigns - Managing campaigns - Optimisation - Reporting - Evaluation of campaigns Aside from client work, much time is spent on research and analysis. Research is conducted to ensure all campaigns adapt relevant new sport marketing technologies and to make sure a thorough understanding of each client's ecosystem is in place. Analysis is constantly conducted with the purpose of learning from campaigns and to optimise future campaigns.
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Education
- Master of Business Administration (M.B.A.)University of Westminster2017
- Master's degreeESIC: Business & Marketing School2013- Digital media planning - SEO & User Experience - SEM & Creativity - Mobile marketing and new technologies - Social Media - eCommerce