Description

Award-winning senior PR & Marketing Consultant with 8 years of experience working with global clients across consumer and B2B. I've spent a significant part of my career working in leading London PR & digital marketing agencies, followed by a transition to working remotely as a freelance consultant. My expertise lies in digital and traditional PR, as well as broader agency marketing and operations, having helped set up and led the performance PR department at a boutique digital agency in the last few years.

Languages

Romanian
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Digital Trails
PR Lead & Marketing Consultant
DIGITAL AND IT
August 2019 - April 2023 (3 years and 7 months)
London, United Kingdom
Helped set up the performance PR department, working closely with founding team to grow the multi-market digital PR operations. Rolled out and led several Digital PR campaigns and retainer activity across a portfolio of over 15 clients from various industries, from retailers to service providers. Accolades included winning two European Search Awards in 2022 and 2023, as well as being nominated for the UK Search Awards for two local campaigns for prominent clients in the retail industry. Worked remotely from Barcelona, Spain, managing UK and European PR delivery teams across multi-market projects.
Greenlight Digital
Digital PR Consultant
DIGITAL AND IT
April 2018 - August 2019 (1 year and 4 months)
London, United Kingdom
As part of the Digital PR team I was responsible for securing consistent top tier online coverage across client accounts, and collaborating closely with other departments to devise campaign strategy, planning and creative concepts. Worked on campaigns for leading UK and global brands across industries such as law, insurance, consumer electronics, retail, home decor.
Ranieri Communications
PR Account Executive
DIGITAL AND IT
April 2017 - June 2018 (1 year and 2 months)
London, United Kingdom
Managed press office across a portfolio of 7 global tech and lifestyle brands, from industry leaders to innovative start-ups, helping them achieve brand recognition across digital and traditional media and social channels. Implemented product PR programme securing consistent coverage in top tier national press for clients. Organised and attended press tours and media briefings.