About Diana
I’m a Product Designer with a strong foundation in marketing and business. I combine analytical thinking with creative problem-solving, which helps me understand not just how things should look, but also why they should work.
I’m driven by cool ideas and meaningful concepts, and once I believe in something, I’m fully committed to making it happen. I love turning insights about user psychology, market dynamics, and brand positioning into intuitive digital experiences that actually move the needle.
I don’t just design interfaces, I design experiences that drive engagement, retention, and real business growth. From shaping user journeys to optimizing conversion flows and aligning everything with brand strategy, I enjoy bridging the gap between what users need and what businesses aim to achieve.
If you’d like to see more of my work, I’d love to connect.
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Portuguese
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- AiballSenior Product DesignerOctober 2024 - Today (1 year and 9 months)As a freelance designer for Aiball, I partner with product and engineering teams to translate strategic goals into purpose-driven UI/UX designs for their mobile app, helping athletes and coaches engage more deeply with their padel performance data.
- LA FACTORYSenior Product DesignerTECHOctober 2024 - Today (1 year and 9 months)As a Senior Product Designer at a fast-paced product agency, I lead end-to-end design on a variety of complex, high-impact digital products - from early concept through final UI, interactive prototypes, user testing, and delivery. I work on both new product development and redesigns of existing platforms, always aligning design decisions with both user needs and business goals.
- booklineProduct DesignerDIGITAL AND ITMarch 2023 - Today (3 years and 4 months)As a dedicated Product Designer, I create intuitive and user-friendly conversational interfaces that leverage cutting-edge AI technologies, while helping optimize user engagement and streamline processes.User-centered Design | UX Strategy | Information Architecture | UI Design | Wireframing | Prototyping | Usability & Desirability Testing | Html & CSS
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Education
- Masters in Project ManagementUniversity of Strasbourg2014Skills and knowledge: leadership skills, productivity, communication, time management, negotiating, team management, and critical thinking, strategy, SCRUM and other agile methodologies.