About Diana Isabel
I build digital strategies that perform — and brand narratives that last.
With 15+ years working across EMEA, LatAm, and Asia, I've led omnichannel and digital marketing programs for global organizations, managing budgets up to €1.5M and delivering measurable impact across 10+ markets.
I've worked with Novo Nordisk, Merck, McCann Worldgroup, LLYC, Gartner, Diageo, J&J, GSK, and Factorial HR.
What I bring to your project:
· Digital & omnichannel strategy — from funnel design to campaign optimization and KPI frameworks
· Brand storytelling & creative strategy — narratives that resonate across channels and markets
· Internal communications & culture change — aligning people behind strategy that actually sticks
· Content strategy & thought leadership — positioning brands and executives with authority
· Market localization — Spain, LatAm, Europe, and beyond
I work in Spanish, English, French, Catalan, and Japanese.
If you need senior digital and change thinking with creative and strategic depth — let's talk.
English
Native or bilingual
Japanese
Native or bilingual
Catalan
Conversational
French
Fluent
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km), Madrid (up to 10km), Valencia (up to 10km)
Experience
- Novo NordiskStrategic Consultant & Project Manager – Digital Transformation & Multichannel ExcellencePHARMACEUTICALS INDUSTRYApril 2025 - Today (1 year and 3 months)I led the strategic planning, project/program management, and end-to-end coordination of Amplify, a €1.5M+ initiative focused on localizing and optimizing all European communications for the Spanish market. My work spanned creative and paid media optimization (social content, Google Ads, SEM, SEO), as well as the full transformation of the eHealth conversion and activation portal.I coordinated cross-functional teams across India and Europe—including developers, creatives, designers, and data specialists—to deliver high-performing digital campaigns. I also provided strategic consulting to improve campaign reputation, developed data-driven diagnostics using Big Data to analyze audience sentiment and profiles, and established robust KPIs and forecasting models to predict digital performance. Additionally, I produced executive-level reporting for senior leadership.Beyond campaign execution, this role required sustained cross-functional leadership across culturally diverse teams in India and Europe — managing stakeholder alignment, executive communication, and organizational coordination at scale, including endomarketing locally and regionally.
- Diana Isabel Carreazo - Freelance Senior ConsultantSenior Digital Marketing, Leadership & Comms Strategist | Omnichannel Growth ConsultantMarch 2022 - Today (4 years and 4 months)Barcelona, SpainWhat I Do:• Design and deliver transformative leadership, culture, and omnichannel marketing programs – including executive training, strategic workshops, and international conferences that drive measurable organizational change• Execute end-to-end consulting projects in digital marketing transformation, leadership development, and strategic communications – from diagnosis and strategy to implementation and ROI tracking• Deliver keynote speaking and thought leadership on conscious leadership, neuroscience-based communication, and digital innovationSelect Clients:Novo Nordisk Europe, Gartner, Yara Europe, Merck Group, LLYC, BCW, McCann, Concentrix, WeHelp, Selva Mar Campus, Factorial, and high-growth startups across Europe and AmericasTypical Engagements:• Fractional CMO / Marketing Director (3-12 months)• C-Suite executive coaching and strategic advisory• Omnichannel digital strategy and implementation• Leadership transformation and culture change programs• Workshop facilitation and conference speaking
- Merck GroupDigital Lead LatAm (+8 countries)HEALTH AND WELLNESSJune 2021 - March 2022 (9 months)Led Digital & Omnichannel Strategy across 10+ Latin American countries and US Hispanic markets (Florida region), partnering with Medical and Commercial leadership teams to transform digital capabilities, reputation, and market positioning.Key Responsibilities:• Spearheaded regional digital transformation strategy for LATAM and US Hispanic markets, aligned with global frameworks• Defined and implemented omnichannel marketing strategies across all business and medical units• Established digital KPIs, measurement frameworks, and performance benchmarks across diverse markets• Built digital maturity and professionalization across Mexico, Brazil, Colombia, Ecuador, Argentina, Chile, Peru, Central America, and US Hispanic segment• Identified growth opportunities and accelerated market activation through data-driven consumer insightsImpact:Transformed digital mindset and capabilities across culturally diverse markets spanning the Americas, driving measurable improvements in digital engagement, brand positioning, cross-border collaboration, and market share growth.
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Education
- Master of Science (MSc) in Political Studies Honored (Data Science focus), Political Science and GovernmentUNIVERSIDAD NACIONAL DE COLOMBIA2020Master of Science (MSc) in Political Studies Honored (Data Science focus), Political Science and Government
- Máster en Desarrollo Personal y Liderazgo, Liderazgo empresarialkuestiona2022Máster en Desarrollo Personal y Liderazgo, Liderazgo empresarial