About Diana
Most AI projects don't fail because of the technology.
They fail because nobody makes them work inside a real organization.
That's the problem I've been solving for 15+ years — and the reason I keep getting called in.
I'm a bilingual product and implementation leader. I enter complex organizations, find where things are actually stuck, align the humans who need to work together (but usually aren't), design the operating model, and drive adoption until results show up in the numbers.
I've done this at:
· Inditex — navigation platform across 7 global brands, millions of users
· King (Activision Blizzard) — game economy and AI-driven LiveOps across Candy Crush, Farm Heroes, and Soda Saga
· Scopely — ML-powered offer personalization engine (OREO) that drove 20% of WWE Champions monthly revenue across 3 independent game ecosystems
· Sanofi — currently leading AI platform implementation across 15 global manufacturing sites: yield optimization, batch analytics, RMC modeling, and LLM-powered hypothesis generation
What I actually do (that most people can't):
→ I bridge engineering, data science, and business teams that are speaking completely different languages
→ I design operating models and processes that let complex solutions scale — not just pilot
→ I make users actually adopt the technology (training, change management, internal selling)
→ I own end-to-end delivery with accountability for real outcomes
→ I work across industries — so I bring pattern recognition that specialists inside a single domain don't have
I don't need to write the code. I need to understand the problem, the people, and the system — and then make things move.
Open to: strategic consulting engagements · AI implementation projects · interim Product or PMO leadership · fractional CPO/PMO roles
Available globally — based in Barcelona, fluent in English and Spanish.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Brick & ClickFounder & PrincipalJanuary 2015 - Today (11 years and 5 months)Current: Sanofi — AI platform implementation across 15 global manufacturing sitesAI implementation◦ · Product strategy◦ · PMO◦ · Interim leadership◦ · Change managementServices: AI implementation◦ · Operating model design◦ · Portfolio strategy◦ · Interim Product/PMO◦ · Change management & enablementPharma• · Retail◦ · Product◦ · Media
- GAMINGAI/ ML &AUTOMATIONProduct Manager AI/ML • · ML Monetization & LiveOps PortfolioMay 2024 - May 2025 (1 year)Led OREO, a predictive offer-composition engine generating personalized in-game offers based on player segments, behavioral data, historical performance, and asset availability. Managed by LiveOps teams daily OREO-managed offers accounted for 20% of WWE Champions monthly revenue Industrialized validated solutions cross-portfolio, converting single-game wins into reusable capabilities for 3 independent game ecosystems Designed operating processes and prioritization frameworks across 3 separate engineering teams simultaneously
- KingSr. Product ManagerVIDEO GAMES AND ANIMATIONAugust 2022 - March 2024 (1 year and 7 months)Barcelona, SpainSr.Product Manager en Game Economy, ayudando a juegos como Candy, Soda & Farm a poder entregar Rewards, gifts y Purchased products a jugadores para que vivan las mejores experiencias en nuestros juegos! PM Economy Manager producto que permite a los juegos experimentar con segmentación, personalizacion y A/B testing.
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Education
- Licenciada en Comunicación SocialUniversidad Austral2008Licenciatura en Comunicación Social y tecnología
- Master E-businessUniversidad del Salvador2010Ebusiness, business, estrategia digital, ecommerce.