About David
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Havaianas EAAMedia Manager EMEAJanuary 2024 - Today (2 years and 5 months)Madrid, SpainAs the Media Manager, I lead strategic media planning and execution to drive brand growth and engagement across European markets. With a deep understanding of consumer behavior and cultural nuances, I craft and implement multi-channel campaigns that elevate brand presence, foster consumer loyalty, and deliver measurable business outcomes. I leverage strong analytical skills to manage reporting, optimization, and forecasting, ensuring each campaign maximizes ROI and aligns with business objectives. Key Responsibilities:• Develop and execute media strategies tailored for European markets, with a focus on digital, social, and traditional channels to optimize brand impact.• Oversee e-tailer ad strategies for key platforms such as Amazon and Zalando to strengthen brand positioning and conversion.• Drive team and process optimizations to enhance workflow efficiency and campaign delivery.• Manage agency partnerships, budgets, and timelines, ensuring projects are on track and within scope.• Conduct detailed media performance analysis and reporting to guide strategic adjustments and inform future planning.• This role combines a data-driven approach with creativity and market insights, enabling the brand to connect deeply with European audiences and achieve sustainable growth.
- ParagoneAccount Manager & Media TraderE-COMMERCEApril 2021 - Today (5 years and 2 months)París, FranceAccount Manager con experiencia en relación y retención de clientes, desde la planificación estratégica hasta la ejecución y análisis de resultados. Trabajo en estrecha colaboración con el equipo de marketing y los medios para alcanzar los objetivos. Tengo experiencia laboral en agencias con clientes como el Banco Santander y Breitling, y dentro de medios digitales como Google.
- ROI UP GroupPaid Media ManagerSeptember 2023 - January 2024 (4 months)Madrid, SpainAccount manager para el cliente Picolinos. Responsable de la atención del cliente y la gestión de su presupuseto y campañas.
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Education
- Marketing DigitalIAB2016Curso en Marketing digital, Inbound marketing, PPC, Social, Trafficking, Tagging y Reporte.