About David
Senior AdTech, OTT and CTV monetisation specialist and Technical Project Manager with 10+ years of experience across FAST, AVOD and streaming ecosystems.
I help streaming platforms design, migrate and optimise ad-supported infrastructure across CTV environments.
As a Project Manager working at the intersection of product, engineering and commercial teams, I lead complex initiatives involving FAST channel operations, ad delivery architecture and platform optimisation.
I have led large-scale projects including the migration of hundreds of FAST channels into SSAI-based environments, designing end-to-end ad delivery flows across direct demand integrations, ad networks and backfill strategies, while validating performance across ad inventory, ad requests and viewership KPIs.
Spanish
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Rakuten TVProject Manager – AdTech & FAST MonetisationJanuary 2023 - August 2025 (2 years and 7 months)Barcelona, Spain- Led the migration of 340+ FAST channels to an in-house playout and SSAI environment, coordinating cross- functional teams and CTV integrations across Samsung, LG, Hisense and Xiaomi ecosystems to ensure uninterrupted ad monetisation.- Designed end-to-end ad delivery architecture across in-house playout, direct integrations, ad networks and backfill strategies for FAST and AVOD environments.- Validated post-migration performance across key KPIs including ad inventory, fill rate, ad requests and viewership, ensuring monetisation continuity.- Managed vendor and partner relationships for FAST AdTech integrations, aligning technical implementations with distribution and commercial objectives.- Optimized content signals for IAB compliance across in-house playout and third-party channels (Wurl, Amagi, Xumo, Funke, The Channel Store, and OKast), supporting 622+ channels.- Led root-cause analysis of complex FAST monetisation and ad delivery issues, improving fill rate performance and platform stability.- Performed debugging and functional testing of FAST channel integrations, validating ad request flows, metadata signalling and playback behaviour across CTV platforms.
- Rakuten TVBusiness Continuity ManagerJanuary 2018 - December 2022 (4 years and 11 months)Barcelona, Spain- Designed and implemented QA frameworks to ensure stability, performance and reliability across OTT platforms.- Led a cross-functional testing team supporting multi-platform OTT services.- Documented and analysed technical and UX issues in Jira, driving structured resolution workflows with Product and Engineering teams.- Conducted benchmarking and performance testing to optimise service quality and platform efficiency.- Partnered with Product Managers to prioritise platform improvements, enhancing service quality and user experience.
- Rakuten TVProduct Processes AssistantJuly 2016 - January 2018 (1 year and 6 months)Barcelona, Spain- Managed external production testing projects with Applause, supporting OTT platform validation and service continuity.- Developed and implemented a business continuity framework for outsourced testing operations, overseeing delivery from project initiation through full implementation.- Reviewed and validated issues reported by external testers, assessing platform behaviour and approving findings prior to escalation.- Analysed testing data and coordinated internal issue resolution workflows to ensure timely platform improvements.
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Education
- Masters of ArtsESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya2014Masters of Arts
- Master of ArtsUniversitat Ramon Llull2012Master of Arts