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Daniel WollmannDW

Daniel Wollmann

Product & Technology Strategy Consultant

€510/day
Barcelona, ES
15+ years

Average response time: 1 hour

About Daniel

I’m a senior technology and product leader with over 30 years of experience driving digital transformation, product strategy, and go-to-market execution for enterprise solutions.

At Microsoft, I led global programs across AI, CRM, and cloud platforms — connecting business goals to technical execution, scaling adoption across 30+ countries, and enabling measurable growth and customer outcomes.

As a consultant, I help organizations design, implement, and scale digital strategies that accelerate product adoption, operational efficiency, and customer value. My work bridges business, product, and technology — aligning executive vision with delivery execution.

Areas of Expertise:
  • Product & Technology Strategy (AI, CRM, Cloud, Data)
  • Go-to-Market Design & Execution
  • Customer Success & Digital Transformation
  • Product Adoption, Enablement & Change Management
  • Field Readiness, Partner Ecosystems, and Solution Scaling

Typical Engagements:
  • Product/Service GTM Strategy Design
  • Technology or Platform Adoption Frameworks
  • Fractional Product Leadership / Interim Head of Product
  • Customer Success Transformation Programs
  • AI Integration & Automation Initiatives
  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • AHI International
    Process Transformation - CRM and CX Leadership
    REAL ESTATE
    June 2025 - October 2025 (4 months)
    Londres, United Kingdom
    The goal of this project was to structure new business process for property management in compliance with US FEMA rules, including basic property management data architecture, key processes for on-boarding and off-boarding processes, and all processes related to tenant management. Phase 1 was process mapping and documentation, followed by implementation in CRM and Power Platform, with automation and AI features.
    AI and Advanced Analytics Business Intelligence (BI) Strategy Business Process Transformation Automatización de procesos Data architecture
  • Microsoft
    Principal Program Manager
    February 2024 - May 2025 (1 year and 3 months)
    Redmond, WA, USA
    • Lead product adoption and utilization growth in customers and the partner ecosystem, driving growth on revenue and monthly active usage, while pursuing brands and customer referral cases across Dynamics 365 Customer Experiences Applications (Sales, Marketing, Customer Service, Contact Center).
    • Drive opportunity wins and product adoption for targeted S500 brands, collaborating with the field and account teams on opportunities, addressing 40% of the global revenue target and impacting active usage growth of 35%.
    • Public Speaking at conferences and executive technical leadership sessions at the executive briefing center to position products strategy, drive alignment on AI strategy and customer's goals. Awarded in May 2025 as Executive Briefing Center Performance Excellence.
    • Cross-functional collaboration leadership on early access program or roadmap feature preview framework, connecting customers and partners from early adoption to go to market activities in closed collaboration with product managers and engineering.
    • Supported and orchestrated pilots and proof of concept in opportunities, providing product expertise, business requirements assessment and alignment with product features and roadmap, orchestrating solutions for issues with engineering, accelerating opportunity execution.
    • Cross-function collaboration leadership to orchestrate the Customer Service and Contact Center demo releases for technical sellers, in close collaboration with product marketing and engineering, empowering our sellers to reduce the time spent on building and customizing demos.
    • Early adoption program for Autonomous AI features with customers and partners during the preview cycle, bringing +25customers to the program and orchestration feedback and usage scenarios back to engineering.
  • Microsoft
    Principal Product Manager
    January 2022 - February 2024 (2 years and 1 month)
    Redmond, WA, USA
    • Product feature leadership and execution of Dynamics 365 Customer Service products, Omni-channel and contact center capabilities, from roadmap planning, functional specification and prioritization, through engineering development, and go to market activities.
    • Led the roadmap execution from the acquisition of Nuance Technologies in the scope of Contact Center product, cross collaborating with 7 engineering teams.
    • Led Product functional specification design, UX reviews, technical design reviews, feature prioritization decisions, and cross-collaboration in dependencies across different engineering organizations.
    • Released 1 product (Dynamics 365 Contact Center) and 4 different features areas, including a new voice bot platform.
    • Engaged with multiple customers for product early release testing, leading feedback to engineering before official release dates.

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Education

  • Master of Business Administration (MBA)
    Fundação Getúlio Vargas, FGV
    2003
    Master of Business Administration (MBA)
  • Business Management Specialization
    Faculdade de Administração e Economia, FAE
    2000
    Business Management Specialization

Skill set

Categories