Description

🚀 E-commerce & Growth

Llevo más de 15 años ayudando a marcas a crecer en digital. No hago powerpoints vacíos: diseño la estrategia, la ejecuto y muevo métricas de verdad. Shopify, CRO, data, automatización… lo que haga falta para vender más y gastar mejor.

En mi largo recorrido he pasado por empresas como Brava Fabrics y Colvin dónde conseguí mejorar KPIs de manera consistente. Me gusta trabajar cerca del negocio, con transparencia y obsesión por el ROI.

👉 En qué te ayudo:

- E-commerce Strategy & Growth (Shopify, escalado de ventas, roadmap digital)

- CRO & UX (tests A/B, customer journey, data-driven)

- Marketing Automation & Ads (Klaviyo, Meta Ads, email & attribution)

- Data & Analytics (dashboards, reporting, insights accionables)

- Integraciones técnicas y APIs (Shopify, marketplaces, OMS, PIM, PoS, B2B)

- Liderazgo y ejecución (alinear marketing, producto y tech para ejecutar rápido)

Te aseguró que puedo ayudarte practicamente en cualquier otra cosa relacionada con Tecnología y eCommerce, así que no dudes en darme un toque si lo que necesitas no está en la lista de arriba.

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BRAVA FABRICS
Tech and eCommerce
February 2020 - Today (6 years and 5 months)
• Built and executed the eCommerce strategy, driving 40% annual revenue growth.
• Led conversion optimization initiatives that improved the conversion rate by 30% and doubled email marketing attribution over two years.
• Integrated PoS and B2B solutions with Shopify, creating a seamless omnichannel experience.
• Worked closely with marketing, operations and product teams to improve customer journey and boost lifetime value.
• Optimized inventory flow and logistics processes, reducing stockouts and improving operational efficiency.
E-Commerce Strategy Email marketing Cross-functional Team Leadership Expert Shopify Data-Driven Decision Making
COLVIN
Lead Backend Engineer
November 2018 - February 2020 (1 year and 3 months)
• Designed event-driven architectures to scale operations effectively.
• Partnered with business and product teams at a company high level to design and implement functionalities such as Carrier selection and configuration engine, Warehouse Manufacturing Software, Inventory Management Systems among others.
• Improved team efficiency by introducing coding standards, best practices and agile methodologies. Driving agreements on technical decisions and ensuring quality standards are maintained.
• Collaborated directly with multiple stakeholders to create cross-functional teams to bring together engineering, ops, marketing and customer service.
Agile method Data-Driven Decision Making Backend Software Engineering Team Leadership
SOCIAL POINT
Software Engineer
June 2017 - November 2018 (1 year and 5 months)
• Developed backend systems for mobile games, ensuring reliability and scalability for millions of users.
• Created APIs and internal tools to streamline cross-department workflows.
• Monitored technical metrics to ensure system performance and reliability.