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Welcome to Daniel's freelance profile!
Location and workplace preferences
- Madrid, España
- Remote only
- Primarily works remotely
- Project length
Would prefer:≤ 1 weekWould prefer to avoid:
- Between 1-3 months
- Between 3-6 months
- ≥ 6 months
Native or bilingual
Daniel in a few words
I am an enthusiast of Data and data-driven decision making always trying to optimize conversion rates and ROI in all of the challenges involved.
I also believe in the huge power of processes and automation as that can leverage huge increases on profitability and efficiency.
Education & E-learning
Head of Platform and Data | Product Manager | PPC Manager | Data Analyst
- Definition and execution of complex new integrations between Salesforce and other platforms using APIs and Zapier extensively, with more than 400k tasks executed per month.
- Creation of an automated process in order to publish events and all its related objects with just the click of a button in platforms like Eventbrite, Meetup, Website and Salesforce. Also implementing specific flows to allow this system for external organizers across the globe.
- Developing a new checkout system, integrating Paypal Pro with Salesforce and enhancing the whole management of Payments inside Sales Cloud with automatic calculations of refunds, installments, revenue and commisions.
- Creation and definition of new marketing segmentation using the proper CRM data. implementation of 75+ automatic sequences (both Segment and Event Triggered using Customer.io) involving Webhooks, SMS, Email or Push Notifications.
- Definition of scalable solutions and workflows for the increase in our courses (offline and online) and location offering.
- Creation of a customized Outbound Calling system inside Salesforce using Visualforce pages and Twilio integration.
- Implementation and definition of several Slack Bots and notifications across the company, giving KPI and key information to stakeholders in each channel automatically.
- KPI definition along data reporting and analysis oriented to advise with actionable and SMART data insights on Weekly Leadership meetings.
- Being the main point of contact for any technical issue or requirement impacting company processes.
- Integration of Salesforce Sales Cloud in all of the company departments, getting rid of Google Spreadsheets, thus hugely improving data quality, processes and efficiency across the board.
- Creation of new automated Customer Journeys, creating different status for each qualification stage and defining the messages and touchpoints for each of them.
- On the Paid Acquisition side I managed dozens of campaigns on Adwords, Facebook Ads and Linkedin Ads creating a new structure, more scalable and organized, that allowed 2x growth on ROI for our courses offerings.
- Creation of a PPC actual profit dashboard applying customized scripts and techniques to insert Source, Medium and Campaign data into Salesforce, mixing it with monetary information and a unique attribution model in order to measure channels and campaigns performance in real time.
- Continuous improvements on the Website (GTM tagging, Forms creation, new Landing Pages, A/B Testing, loading speed performance, sync between Salesforce and Wordpress objects) using Agile and Scrum methodologies.
Product Manager | Data Analyst | Marketing Manager
-Proposal, implementation and analysis of A/B and multivariate testing.
-Adapt checkout page to mobile devices (more than 60% improvement with the first tests)
-Setting up the strategy of new alternative payment methods implementation.(doubling conversion rates in Netherlands or Poland)
-Constant communication with I.T teams and stakeholders all across the company
-Identification of profitable opportunities in the checkout page
-Understand completely the company needs in order to create, track and analyse KPIs. Identify needs and propose actions.
-Continuous reporting of KPIs insights to the management team.
-Support CEOs with data mining to elaborate business plans, forecasts and budget allocation.
-Propose and analyse A/B tests.
-Lead the Universal Analytics implementation.
-Responsible for in-depth measuring of payment methods performance.
-Train Marketing, Content and Communication departments in Data Analysis techniques in order to make always data-driven decisions.
-Creation of dashboards, charts and graphs with MySQL (ChartIO) in order to ease the daily work of all company and make reporting automatic.
-Data gathering and management for PR clipnotes
-Product team assistant
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