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Malt Strategy
Daniel Menendez MarreroDM

Daniel Menendez Marrero

Senior Product Manager

€460/day
Madrid, ES
8-15 years
Product management
Agile method
Aviation
Fintech
Customer Loyalty/ Retention

Average response time: 1 hour

About Daniel

Senior Product Owner with 8 years delivering digital platforms at scale — from fraud prevention in banking to loyalty systems across 28 markets in Europe and Asia. Impactful experience in aviation, fintech and commerce/loyalty. Track record of measurable impact: 80%+ fraud reduction, E2E airport processes automations, global multi-market platform development and rollouts.

I specialize in regulated, complex environments where product decisions have real business weight: reduced fraud incidents 80%+ at ING Spain, automated complex aircraft operations across 10 Spanish airports at Iberia, and currently driving JTI's global loyalty platform serving 500K+ users.

What I do best: translate ambiguous business problems into clear product strategy, align cross-functional teams across geographies, and ship things that create real value.

Background across fintech (ING), aviation (IAG/Iberia), commerce/loyalty (JTI), and consumer brands (Nike, Netflix). C2 English. Used to working with global stakeholders from day one.
Aerospace
Banking and Financial Services
E-commerce

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • French

    Fluent

  • Chinese

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • JTI (Japan Tobacco International)
    Global Product Owner- Loyalty & Engagement
    December 2023 - Today (2 years and 7 months)
    Madrid, Spain
    Led end-to-end product strategy and roadmap for a loyalty platform operating across 28+ markets in Europe and Asia, supporting 500K+ users across web and mobile channels.
    • • Directing cross-functional squad (Backend-PHP, Frontend, QA, Business Analysts) to deliver scalable, GDPR-compliant features on time, reducing time to-market by 30% through process improvements.
    • • Partnered with global business, data, and marketing stakeholders to drive engagement KPIs — improving DAU/MAU ratio and user retention across key markets by implementing creative, gamified experiences.
    • • Championed platform stability and market readiness, coordinating 10+ market rollouts with zero critical post-launch incidents. Tools: Jira, Confluence, Figma, Builder, AEM, OpenLoyalty, ServiceNow, — Agile/ Scrum scale.
  • ING España & Portugal
    Digital Product Owner - Anti Fraud
    April 2022 - December 2023 (1 year and 8 months)
    Madrid, Spain
    Owned the anti-fraud product roadmap in a highly regulated banking environment (PSD2, GDPR), directly contributing to an 80%+ reduction in fraud-related incidents within 18 months for Spain's 4 million ING customers.
    • • Managed backlog and sprint delivery for customer-facing fraud detection features, working closely with engineering, compliance, and risk teams.
    • • Acted as key liaison between business stakeholders and engineering, translating regulatory requirements into product specifications with zero compliance breaches.
    • • Improved fraud detection precision through data-driven product decisions, reducing false positives and improving customer experience scores
  • Iberia Tech
    Digital Product Owner - IBERIA Airport Operations
    February 2020 - April 2022 (2 years and 2 months)
    Madrid, Spain
    Led the digital transformation of Iberia's airport operations within the "Turnaround 3.0" program, owning the full product lifecycle for safety-critical, highly regulated aviation systems.
    • • Managed senior stakeholder relationships across Operations, IT, Safety, and external suppliers in one of Europe's largest airline groups, coordinating delivery teams in a zero-error-tolerance environment.
Check out Daniel's experience

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Education

  • Certificate in Advanced English (CAE) Grade A - C2 Foundation Certificate in Business Analysis SCRUM Software Project Management and Development
    Certificate in Advanced English (CAE) Grade A - C2 Foundation Certificate in Business Analysis SCRUM Software Project Management and Development
  • Bachelor's degree
    Universidad Rey Juan Carlos
    2017
    Bachelor's degree
Check out Daniel's education

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