Description

Senior finance and operations executive with 12+ years of experience leading FP&A, budgeting, P&L management, and cross-border operations for sports and business organizations across Europe and North America.

I work with SMEs and scale-ups as a Fractional CFO or Operations Consultant — typically 2–3 days per week — helping founders and CEOs bring financial clarity, operational structure, and strategic focus to their business.

What I bring to your company:

→ Full FP&L ownership: cash flow management, monthly reporting, accounting close, and forecasting

→ KPI design and dashboards that give you real visibility into your business

→ Pricing structures and sales commission frameworks aligned with your growth targets

→ Process standardization across teams and jurisdictions

→ Contract and vendor management, cost control, and HR compliance

I have led finance teams in Spain and the US simultaneously, built pricing models from scratch, and negotiated high-value partnerships with organizations like UEFA, EPCR, and Major League Rugby.

Languages: Spanish (native) · French (native) · English (fluent)

Based in Madrid — available remotely across Europe.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Destination sport
Head of Gobal Business Development
SPORTS
June 2022 - March 2026 (3 years and 9 months)
Report directly to the Group CEO; lead all European business development and commercial strategy across sports travel verticals.

Secured official travel supplier partnerships with elite organizations: UEFA (Women's Euro 2025), EPCR, Major League Rugby, Stade Toulousain, International Ice Hockey Federation, and HYROX among others.

Identified and evaluated new market opportunities across Europe, building commercial pipelines and negotiating high-value multi-year contracts.

Designed and executed the Group's European growth strategy, aligning revenue targets with operational capability.
Business development Commercial strategy Growth strategy Go to market Sales
Generation adidas international
Director of Finance
SPORTS
January 2019 - June 2022 (3 years and 5 months)
Directed all financial operations across Spain and US entities, reporting to the CEO, with full P&L ownership.

Led FP&A cycle: cash flow management, monthly financial reporting, accounting close, and budgeting/forecasting processes.

Designed and implemented company pricing structures, sales commission frameworks, and KPI dashboards to drive performance.

Served as Spain Subsidiary Director, overseeing legal compliance, HR, and all contractual obligations.

Built and supervised finance team, standardizing processes and controls across dual jurisdictions.
Budgeting FP&A Corporate strategy Pricing strategy KPI implementation
Generation adidas international
Operations & Finance Manager
SPORTS
January 2018 - January 2019 (1 year)
Managed end-to-end program delivery and execution for elite soccer development experiences.

Owned contract management with all service providers, negotiating terms and maintaining vendor relationships.

Implemented cost control frameworks: invoice approval, cost configuration review, and vendor consolidation initiatives.

Trained and onboarded new staff; collaborated with soccer department to launch new product lines
Vendor management Cost control Contract management Operations