About Daniela
I’m a Digital Marketing & Social Media Strategist focused on building brands that connect, engage, and grow.
With a background in marketing, branding, and content creation, I help brands translate their identity into meaningful digital experiences. My approach combines creativity with strategy; creating content that not only looks good, but delivers real results.
I have experience working in fast-paced environments, managing projects, coordinating campaigns, and developing brand activations that connect with audiences both online and offline. From social media strategy and content creation to brand positioning and paid campaigns, I focus on creating cohesive and impactful brand communication.
I’m especially passionate about storytelling, community building, and understanding what drives engagement in today’s digital landscape. I stay constantly updated with trends, tools, and AI to optimize processes and performance.
I’m looking to collaborate with brands that value creativity, strategy, and authentic connection.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 20km)
Experience
- Noos The CollectiveCo-founder Marketing AgencyJuly 2025 - Today (1 year)Lead digital marketing and branding strategies for clientsProject coordination and execution of integrated campaignsManagement of brand communication and social media presenceImplementation of paid media campaigns on Meta Ads for brand positioningDevelopment of digital marketing and brand communication strategiesContent design and creation
- CHIVAS-Club Deportivo GuadalajaraPublic Relations & Hospitality AnalystApril 2024 - June 2025 (1 year and 2 months)Management of VIP events and experiences for players, sponsors, and guestsDevelopment of marketing strategies and brand activationsDesign and creation of visual materials for internal and external communication, aligned with brand identitySocial media management focused on community growth and engagementImplementation of hospitality programs and strategies to strengthen brand presence
- Woman's Tennis AsocciationPRACTICANTE DE MARKETINGJanuary 2021 - December 2021 (11 months)Social media management and content creationCommercial operations (supplier negotiations)Public relations to build partnerships and drive effective negotiationsMarketing strategies and brand development
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Education
- Bachelor's Degree in MarketingTecnológico de Monterrey Campus Guadalajara2024Bachelor’s Degree in Marketing with a concentration in Entrepreneurship Tecnológico de Monterrey Focused on brand strategy, digital marketing, and business development. Developed a strong foundation in marketing principles, consumer behavior, and strategic planning, complemented by an entrepreneurial mindset. Participated in projects related to branding, social media strategy, and market research, as well as multidisciplinary initiatives that strengthened leadership, creativity, and problem-solving skills.
- Business Administration and ManagementUniversidad CarlosIII de Madrid2023Exchange Semester in Business Administration and Management Universidad Carlos III de Madrid Completed an international academic exchange focused on business, marketing, and global perspectives. Gained exposure to international markets, cross-cultural communication, and diverse approaches to business strategy. Strengthened adaptability, independence, and global mindset while studying and living in Madrid.
Certifications
- Certificate in Sports Marketing and SponsorshipBarça Innovation Hub2024