Dan B.

1 Data-Driven Campaign Optimization Leverage in-depth performance data to continuously optimize PPC campaigns across Google Ads and Bing, focusing on improving ROI, CTR, and CPA through actionable insights. 2 Advanced Analytics & Reporting Build and maintain detailed performance dashboards using tools like Quicksight, Tableau, and Excel to monitor KPIs and guide decision-making. 3 AI-Powered Performance Enhancement Utilize machine learning tools and automation features to enhance bidding strategies, audience targeting, and budget allocation. 4 A/B Testing and Experimentation Design and analyze A/B tests on ad creatives and landing pages to validate hypotheses and drive measurable improvements in user engagement and conversions. 5 Cross-Team Collaboration on Data Strategy Collaborate with product, content, and designs teams to align data insights with content strategy and landing page performance, ensuring consistent messaging and improved user retention.

1 Player Data Analysis: Collect, process, and analyze player data to understand their behaviors and preferences. 2 Report and Dashboard Creation: Use BI tools to develop reports and interactive dashboards that visualize game performance and player trends. Python SQL 3 Decision Support: Provide data-driven insights to development and marketing teams to improve game and monetization strategies. 4 User Experience Optimization: Identify opportunities to improve the user experience Tableau/ Quicksight based on collected data and propose concrete solutions. Excel/ Office 5 KPI Tracking: Monitor key performance indicators (KPIs) to evaluate the success initiatives and marketing campaigns.

1 Automated client reports using Excel: enabling instant delivery and improved reporting efficiency. 2 Integrated stock exchange data into reports to track market trends and enhance financial analysis. 3 Analyzed financial KPIs and optimized portfolios, gaining hands-on experience in data-driven investment strategies.