About Cynthia
I am a marketing and communications professional with extensive experience in digital brand strategy, marketing, PR, and omnichannel campaign execution. My career spans global companies like Samsung, Uber, and Adidas, Pharma industry and as well as high-growth startups and independent ventures. I am skilled in building strong brand identities, executing impactful creative strategies, and leading successful PR initiatives that enhance brand visibility and reputation.
Key Services:
- Digital Brand Strategy & Positioning: Development of strategic marketing plans to drive growth and visibility.
- Omnichannel Marketing & Social Media Management: Management of integrated campaigns across digital, offline, OOH, TV, and radio to maximize reach and conversions.
- PR & Communications: Designing PR strategies that secure high-impact media coverage (El País, Expansión, Cinco Días), building thought leadership and corporate reputation.
- Creative Strategy & Content Development: Crafting compelling narratives for brand engagement across social media and digital platforms.
- Digital Analytics & Growth Optimization: Performance tracking, analysis, and optimization of marketing campaigns for scalable growth.
- Management Consulting & Startup Advisory: Strategic guidance for growth and market positioning, specializing in digital transformation.
Key Achievements:
- Generated €1.5M in media value for a fintech client with zero paid media, achieving national press coverage.
- Led omnichannel campaigns for Uber Eats and Samsung, driving brand awareness and expansion.
- Designed and executed brand launches and repositioning in Europe, LATAM, and the United States.
- Successfully managed PR and media relations for tech-driven projects, enhancing brand reputation.
I have led marketing, branding, and PR projects targeting Europe, LATAM, and the US, tailoring strategies for diverse markets.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Catalan
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Laboratorios ViñasMarketing DigitalPHARMACEUTICALS INDUSTRYSeptember 2025 - Today (9 months)Barcelona, SpainEjecución y operación 360º de la estrategia de marketing digital para Laboratorios Viñas (multi-marca)Orquestación con agencias creativas, social y paid para producir y distribuir contenidos multiformato (social, display, vídeo, CTV) alineados a cada marca.Planificación editorial y validaciones con stakeholders internos (Product Managers, Marketing Global, Regulatory, Diseño, Ventas) garantizando coherencia de marca y compliance.Influencers & UGC: selección y validación de perfiles, briefing, gestión de entregables y medición (alcance, ER, CTR, CPC, CPA).Activación multicanal: supervisión de campañas en Meta, Google/YouTube, programática y TV conectada, con control de pacing y presupuestos.QA operativo de campañas simultáneas: etiquetado/UTMs, píxeles, brand safety, verificación de creatividades y flujos de aprobación.Analítica y reporting: dashboards y reportes periódicos con KPIs de awareness, consideration y performance, insights accionables y planes de optimización.Gestión de materiales: revisión y aprobación de creatividades digitales, adaptación por canal/formato y mantenimiento de guidelines.Soporte interno a equipos y managers: seguimiento de timings, coordinación de proveedores y entrega on-time de campañas y contenidos.
- PrestaloBrand Marketing ManagerJuly 2021 - August 2024 (3 years and 1 month)Barcelona, SpainSwedish marketplace of online loans that connects B2C (end customers) with B2B (banks) When I joined Prestalo It was the brand from scratch. I developed the whole brand strategy: My achievement:• Prestalo has been the first brand to achieve a best practice with tiktok in the finance industry in Spain, reducing the CPL to 70% and increasing reach and followers by more than 130%.• I managed to save more than 1.5M euros in advertising for Prestalo in my first six months. We have grown 5% in market share and 40% more search. During this period I have been working with TV Channel ( Atresmedia) Radios ( Prisa Group) and local agencies.
- UBEREATSBrand Marketing ManagerDecember 2018 - April 2020 (1 year and 4 months)Uber Eats is an online food delivery platform, which was created by Uber in 2014 in San Francisco, California.My achievements: *Creation of brand awareness strategies to position the EU brand, carrying out OOH, radio, events, TV spot, influencers and social media content.• I managed to carry out co-branding with the main partners of Ubereats, increasing the requests of each restaurant in the app by 40%. My activities:• Brand strategy and execution• Influencers and PR campaign• Implementation of regional campaign• OOH• Medias Offline and Online• Alliances• BTL & Events ( Paul McCartney Concert, Rock en Conce, Flyering)• Growth strategies
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Education
- Master degree Design, Communication and Advertising strategy., Advertising/ Marketing, Advertising/ MarketingELISAVA Escola Superior de Disseny i2009Master degree Design, Communication and Advertising strategy., Advertising/ Marketing, Advertising/ Marketing
- Master of Business AdministrationESIC Business & Marketing School2022Master of Business Administration
Certifications
- MBAESIC2022