Cristian Garcia

Assisted with data cleaning and validation using SQL. Performed data checks for missing values, incorrect types, and duplicates, improving dataset qualityforanalytics projects Collaborated with international teams via remote meetings to analyze AI datasets Validated and cleaned AI datasets using SQL, handling missing values, incorrect types, and duplicates through imputation, type conversion, and de-duplication to ensure reliable model inputs and accurate analytics

At Migra Empleo, I combined Marketing and Business Intelligence expertise to lead the implementation of a segmented CRM strategy that nearly doubled sales in a short period. I optimized lead workflows, reduced response times, and enhanced pipeline visibility, enabling the commercial team to make faster, data-driven decisions. Through custom dashboards and performance tracking, I aligned marketing and sales efforts, improved customer engagement, and positioned the CRM as a key growth driver. This initiative significantly boosted efficiency across acquisition, conversion, and retention processes.

Collected and analyzed social media performance data (Facebook, Twitter, Instagram) using Salesforce, calculating engagement, CTR, and conversion metrics, and producing reports that helped optimize marketing campaigns I gathered user comments from Salesforce and social media, categorized them by topic and sentiment, and provided actionable insights to the marketing team to optimize campaigns and improve customersatisfaction Compiled and delivered reports on social media performance and user feedback, providing actionable insights to marketing teams to optimize campaigns and improve engagement