Description

Clara is a Brand Strategist and Creative Director working at the intersection of strategy, culture, and design. As Head of Strategy at an international creative studio, she leads projects that require both analytical rigor and strong creative vision.

She specializes in:

- Brand positioning

- Brand platforms (purpose, narrative, values, personality)

- Strategic messaging and taglines

- Brand architecture

- Naming

- Tone of voice systems

- Strategic rationale for visual identity

- Launch strategy

Her work is particularly suited for tech startups at launch or re-positioning stage, cultural and lifestyle brands, creative studios needing strategic reinforcement, companies preparing to scale and requiring clarity before execution.

Clara combines structured strategic frameworks with a strong sensitivity to aesthetics and contemporary culture. She focuses on building coherent brand systems that can sustain long-term growth.

Languages

English
Fluent
French
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

AECOC
Digital Specialist
RETAIL (LARGE RETAILERS)
April 2019 - Today (7 years and 3 months)
Barcelona, Spain
• Email Marketing: email is the association's main communication channel and brings together the more than 30000 member companies. I have worked on the development of specific editorial lines for each of the sectors covered by Aecoc (logistics, innovation, sustainability, digital transformation, among others).

• Contributed to the achievement of attendance goals in training programmes (webinars, courses, programmes and international trainings) and congresses (from 90 to 1050 attendees).

• Agency coordination in the definition and implementation of SEO and SEM strategy.
Estrategia de comunicación Email marketing Creación y redacción de contenidos CRM Event marketing
Good Rebels
Digital Content Planner
CONSULTING AND AUDITS
January 2018 - Today (8 years and 5 months)
Madrid, Spain
Digital Content Planner across different sectors such as FMCG, Business Association (BtoB) and travel.

• Creative campaigns development.
• Strategic planning in social media.
• Content creation and innovation: gamification and storytelling.
• In company training sessions of personal branding and Digital Skills Development with executive profiles
• Social Media: content and communities management on multiple platforms and countries.
• Analytics: reporting and KPIs, analysis of results and content optimization.
• Event coverage.
• Benchmark and market research.
Marketing de contenidos Google Analytics Formación en redes sociales Redes sociales Adobe Creative Suite Mailchimp LinkedIn Facebook Marketing
Marbella Fair
Digital Communications Consultant Marbella Design
CULTURE
January 2018 - April 2018 (4 months)
Marbella, Spain
Marbella Design is the largest international exhibition of Design and International interiorism held in Spain.

• Social media strategy.
• Content creation.
• Reporting directly to sponsors and exhibitors.
Creación y redacción de contenidos Social Media PR Twitter Marketing Instagram Marketing Adobe InDesign