- Rebtel (Backed by Index ventures)Product ManagerAugust 2022 - Today (2 years and 9 months)Stockholm, Sweden• Led an organisational transformation towards cross-functional teams, streamlining communication and accelerating development cycles by 30%.• Owned the product roadmap for the company's Services (International Calling, International Numbers, Mobile Top-ups, Money Transfer), balancing growth initiatives with core service maintenance to ensure continuous improvement and reliability.• Introduced the concept of bundled product subscriptions (plans), increasing user retention by 30% while decreasing the payback time to 12 months.• Implemented AI-driven automation for thousands of product descriptions and hundreds of daily campaigns, boosting efficiency and achieving a 10% uplift in Conversion Rate.• Spearheaded user research and led the end-to-end product development of a flagship service, tailoring the experience to resonate with user needs.• Designed a strategically designed referral program that increased user acquisition and boosted monthly active users by 4%.• Launched a cash-pickup money transfer feature and optimized the transfer UX journey across 120 destinations, resulting in an 8% increase in transfers and a 20% increase in conversion rates across key markets.
- Accusonus (Acquired by Meta)Product Manager & Growth LeadApril 2019 - March 2022 (2 years and 11 months)Athens, Greece• Hired as Employee #10 to bridge the gap between technology and business, leveraging company innovations to create consumer-facing products that drove business growth. Successfully productized technologies, contributing to a 3x increase in annual revenue.• Led a strategic growth initiative, collaborating with founders and department heads (WebApps, Mobile, Plugins, eCommerce) to analyze customer data and create a long-term growth roadmap.• Built and managed a cross-functional team of five (Web, UX, Ops, Bl engineers) to support growth objectives, achieving a 5% monthly revenue increase through continuous experimentation.• Drove substantial improvements to onboarding and payment experiences, including in-product checkout, early demo exposure, and pricing comparison sections, resulting in subscription increases of 18%, 13%, and 6%, respectively.• Enhanced team development processes, tripling experiment throughout from 3 to 9 per month, and revamped the checkout process, leading to an 18% increase in desktop and 80% increase in mobile transactions.• Established new functions to align business objectives, scaling CRM, Content, PR, and PPC channels to 3x paid user growth; led MarTech transition to subscription model, achieving a 20% revenue uplift through CRM and automation
- eTableCRM ContractorAugust 2017 - June 2018 (10 months)Athens, Greece• Redesigned and implemented a comprehensive digital re-marketing strategy to enhance customer engagement, improve conversion rates, and maximize ROI.• Conducted in-depth audience segmentation and data analysis to refine targeting, ensuring more effective customer outreach.• Leveraged personalized messaging across multiple digital channels, including paid advertising, email campaigns, and retargeting initiatives.
- MEng in Electrical and Electronic EngineeringUniversity of Edinburgh2013MEng in Electrical and Electronic Engineering
- Business AnalyticsUNIVERSITY of CAMBRIDGEonline cores