About Chema
I belong to the first generation of digital creative professionals in Spain. I have more than 25 years of experience in creative and media agencies, winning national and international awards. During my experience in media agencies I have leaded creative projects in media, branded content, eSports strategies... with increasing profitability of the creative department. I am a creative mind with a business vision and the ability to create ideas that make grow my clients' business. In short: creativity, strategy, AI creative tools, passion and business with experience in digital, advertising, branded content, health and events.
Spanish
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Madrid (up to 50km)
Experience
- El Publicista,ColumnistPRESS AND MEDIADecember 2021 - Today (4 years and 7 months)Madrid, SpainColumnista habitual de temas relacionados con creatividad, IA e innovación. Llevo varios años colaborando con la revista
- popin_ (healthCreative Strategy DirectorMarch 2023 - June 2025 (2 years and 3 months)Madrid, SpainClinched a Gold award for the best promotional event for Adidas at the Premios Evento Plus 2023. Championed strategy and creativity across communication, social media, events, and health projects. Executed creative campaigns for major brands such as ADIDAS, SAMSUNG, BANCO SANTANDER, CRUZ ROJA, ZURICH, NOVO NORDISK, ROVI, UCB, VIATRIS, BIAL.
- BCMA Spain,Leading the Creativity and Formats CommitteeFebruary 2018 - March 2025 (7 years and 1 month)Madrid, SpainOrchestrated the formation of the FOCO (Branded Content Guide), the first of its kind in Spain, with its premiere presented in Madrid and London. Developed a series of podcasts that highlight branded content case studies to bolster the value of FOCO, which are available on platforms like Ivoox, Spotify, and Podium Podcast (PRISA Group). Podcasts ENFOCADOS (2 Seasons): https://www.podiumpodcast.com/podcasts/enfocados podium-os/ Podcasts LAS MARCAS HABLAN: https://open.spotify.com/show/0TGv3CqXU7ldq1Qqr0oasW
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Education
- Programa ThePowerMBA Future Leaders, Business ExpertThePowerMBA2022Programa ThePowerMBA Future Leaders, Business Expert
- Posgrado eCommerceInesdi Digital Business School2021Posgrado eCommerce