Caroline Petersen

Established the export department, creating best processes and rights documents to save time. Launched a monthly export performance dashboard, presenting key metrics and trends to senior management, which increased overall visibility and informed strategic decisions. Masterminded strategies for export zones, including organizing distributor training sessions and press events; personally onboarded 2 new key international distributors within the first year. Orchestrated the logistical planning and execution for company presence at the major trade fairs, resulting in the successful launch of company products which led to expansion into 2 new markets.

Key Account Sales Manager for main countries (Canada

• USA - Spain - Germany) Cultivated strong relationships with 15+ international distributors across target markets, exceeding sales targets by 12% in the European region. Identified new markets and new actors across target markets Analyzed sales performance across assigned zone, identifying key growth opportunities and implementing targeted strategies that resulted in exceeding quarterly sales objectives by at least 12%. Lead commercial negotiations, including pricing, contracts with distributors Drove the implementation of four key performance indicators (KPIs) based on actionable insights derived from international distributor sales data; directly contributing to a 15% improvement in sales forecasting accuracy. Support distributors for new product launches and seminars Hosting stand at international trade shows ( HOTEC/ SPATEC ...) Directed collaborative sessions with marketing, production, and IT during three product introductions, synthesizing crucial market insights that informed product enhancements and led to 15% higher adoption rates. Drove collaboration between Marketing and IT, creating a centralized platform for training organization and product improvements.

Sales manager for the Eastern Europe region Build and Fostered strong relationships with distributors to enhance brand presence and drive sales growth. Negotiated contracts and pricing to maximize profitability and align with market strategies. Guided distributors in developing tailored market strategies that adhered to brand philosophy, resulting in improved customer engagement scores of 4.5/5 across all markets. Mapped and analyzed performance of 10 distributors, visiting the distributors and training the sales team, by creating a training program for onboarding new sales representatives. Anticipated challenges associated with the company's rapid growth, collaborating with the factory on stock, staffing, and purchasing strategies. Developed, monitored, and updated sales forecasts and KPIs based on historical performance data.