About Caroline
Result-driven Senior CRM and Product Marketing Manager with 6 + years of experience leading CRM and digital marketing strategies. Strong analytical skills with proven experience in data-driven decisions. Passionate about end-to-end projects with a strong ability to adapt to ever-changing environments.
Spanish
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Barcelona (up to 20km)
Experience
- Trip VenturesSenior Partner Success ManagerTRAVEL AND TOURISMJuly 2022 - Today (3 years and 11 months)San Francisco, United StatesTrip Ventures is a holding group of innovative tech companies in the travel and hospitality industry. We build and invest in the tech that will power the next era of global tourism.- Launched a Premium subscription app, Andiago Concierge, aiming to diversify the product portfolio and grow the global business.- Implemented multi-channel digital marketing strategies leveraging target-specific communications, resulting in a 25% response rate increase.- Worked cross-functionally with the engineering team to optimize digital products for top-notch clients in the Travel and Hospitality industry.- Designed, implemented and led a cross-functional roadmap to align and improve operational activities of the Marketing, Product, and CRM teams.
- Andiago!Digital Marketing ManagerTRAVEL AND TOURISMApril 2021 - July 2022 (1 year and 3 months)San Francisco, United States- Developed data-informed, full-funnel digital strategies to optimize communication, drive retention, and customer success.- Planned, developed, and monitored digital marketing campaigns through Paid social, Google ads, Display, and Owned media (Push, Email, and SMS).- Developed dashboards through Data Studio and Mixpanel to run reports and analysis in order to provide visibility to stakeholders on user behavior, CRM metrics, as well as insights for product optimization.- Owned end-to-end strategies, from crafting user stories, target based messaging automation to selecting channels and rolling-out test plans.
- Andiago!Marketing Coordinator Spain & LatamTRAVEL AND TOURISMJuly 2020 - April 2022 (1 year and 9 months)Miami, United States- Created and executed multi-channel marketing plans to expand and reach audiences in Spain and Latam.- Responsible for designing and executing marketing conversion strategies to build audiences and grow the user database.- Conducted a series of A/B tests to optimize the app onboarding process, which showed a 25% increase in the onboarding completion.- Designed and developed automated messaging to engage users and drive retention. Average app retention rate Day 30 of 20%.
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Education
- Master in Digital Marketing Management, Digital MarketingBSM - Universitat Pompeu Fabra2020Master in Digital Marketing Management, Digital Marketing
- Bachelor of Business & Bachelor of ArtsColegio de Estudios Superiores de Administración2016Bachelor of Business Administration - BBA