About Carolina
Spanish
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Experience
- Zurich Insurance WebContent ManagerJanuary 2024 - Today (2 years and 6 months)• Develop and implement a content strategy aligned with the organization's goals and target audience. Manage CMS Sitecore, workflow Azure• Write, edit, and proofread content to ensure accuracy, relevance, and quality.• Optimize website content for search engines to improve visibility and rankings.• Coordinate content approvals and updates with stakeholders.• Continuous training sessions with the BU team to address questions regarding data management, analysis, and content management.• Implement features that encourage user interaction, such as forms or live chats.
- Orange SpainWeb Content ManagerJanuary 2019 - January 2024 (5 years)Madrid, Spain• Contribution and content management in web portals of Orange Spain with Oracle Web Center Sites• Monitor website performance based on approved KPIs• Create, edit, proofread and improve content (written, graphic, video)• Share content through various channels, ensuring strong web and social media presence• Review and monitoring ´s publications.• Resolve technical issues support by remedy.• Responsible for content creation, content entry, initial web copyediting, and proofreading as needed.• Layouts and content loading with HTML and CCS3.• Aplly usability heuristics to detect consistency issues.• Joint reviews with SQA team to see if usability requirements are met.
- LOEWE DIGITALCONTENT MANAGERJanuary 2018 - December 2018 (11 months)Madrid, Spain• Use of own content management tools for a multinational.• Create, edit, proofread and improve content (written, graphic, video)• Manage existing content on the website in the content creation process• Guide´s style design and working modelfor the clients in the new intranet.• Implement online solutions across various audience groups• Responsible for usability in this product.• Layout and design with HTML and CSS.• Review and follow up publications.• Interaction with the user, for the resolution and improvements of the intranet image.• Create, edit, proofread and improve content (written, graphic, video).• Collaboration with SQA, and development teams• SEO/content specialist or as a Digital Marketing specialist
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Education
- Master of Science in TeachingAlgarve Film Comission2009MASTER TEACHING DESIGN AND MULTIMEDIA
- POSGRADUATE Creaton in Multimedia DesignUniversidad de Los Andes2007POSGRADUATE Creaton in Multimedia Design