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Malt Strategy
Carolina Barros GuzmanCB

Carolina Barros Guzman

Social Media and Creative Coordinator

€150/day
Madrid, ES
0-2 years
Redes sociales
Organización de eventos
Strategic planning
Events
Content marketing

Average response time: 1 hour

About Carolina

Hi I'm Carolina, based in Madrid, Spain with international experience across luxury, lifestyle, and creative environments. Over the past two years I have worked across event logistics, mood board development, brand strategy, and content production, always with an eye for aesthetics and a passion for details that make experiences feel intentional.

Outside of work you will find me exploring new restaurants, matcha spots, discovering interiors, and endlessly saving references that inspire me.

Open to opportunities in events coordination and creative production within lifestyle, food, and luxury brands.

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Endrington – Luxury Spirits
    Marketing Intern
    February 2026 - Today (5 months)
    Madrid, Spain
    • ● Design competitor social media analyses and compile best practices into strategic presentations to inform brand creative direction.
    • ● Develop mood boards to support the creative vision for press launch events, ensuring alignment with brand identity and aesthetic.
    • ● Build and maintain a project tracker for The Macallan Lyra launch, coordinating timelines and deliverables to support the successful execution of a key brand activation.
  • OBAH Studio
    Social Media Strategy and Brand Strategy Intern
    December 2024 - December 2025 (1 year)
    New York, NY, USA
    • ● Designed insight-led content strategies incorporating strategic CTAs, increasing external link taps by 57.1% and profile visits by 63.3%.
    • ● Created content for client social media channels, including behind-the-scenes coverage and AI-generated imagery to support campaign storytelling while strengthening brand engagement.
    • ● Wrote website copy for 3+ clients, ensuring tone, language, and storytelling remained aligned with each brand's identity.
  • Newlink Communications Group - Consulting and Communications
    Brand Strategy Intern
    July 2024 - December 2024 (5 months)
    Madrid, Spain
    • ● Analyzed social performance and brand mentions using social media listening tools to deliver actionable insights that informed
    campaign direction.
    • ● Conducted competitor benchmarking and market research across multiple industries, identifying consumer trends and
    opportunities to strengthen client positioning.
    • ● Designed strategic reports and presentation materials that translated research findings into creative recommendations for client
    campaigns.
Check out Carolina's experience

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Education

  • Bachelor in Communication and
    IE UNIVERSITY
    2026
    Bachelor in Communication and

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