Description

UX strategist with over 10 years of experience designing intuitive, accessible, and scalable digital products. I bring a strong foundation end-to-end combining, user research, ux strategy, and high-fidelity interface design to deliver impactful solutions. I’m passionate about turning complexity into clarity, leveraging AI where relevant to enhance both user value and team productivity. With a collaborative mindset, I thrive in cross-functional teams and enjoy mentoring and supporting people to develop their potential and shine in their professional journey while creating purposeful, user-centered products.

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ThUserFlow
UX strategist
CONSULTING AND AUDITS
June 2025 - Today (1 year)
Barcelona, Spain
Services:
1. UX Express Audit – Quick, Actionable Insights that convert
A complete evaluation of your digital product (eCommerce, SaaS, apps) combined with a full redesign of your site or app’s navigation, content structure, and taxonomy. You’ll receive a prioritised list of ready-to-implement improvements to boost conversions and reduce bounce rates.

2. Brand Design Kit & UI Component Library – Consistency at Scale
Creation of a basic design kit and a scalable, on-brand UI component library aligned with your visual identity. Includes usage guidelines.

3. Accessibility Express Audit – Reach Every User
WCAG compliance audit, accessibility fixes, and inclusive design recommendations so your product is usable by all customers and meets the latest legal requirements.

4. Prototype & User Testing Sprint – Validate before you build
Rapid creation of interactive prototypes, tested with real users, to confirm your design decisions before committing to development. This reduces rework, lowers costs, and ensures your product meets user expectations from the start.

5. Ongoing UX Performance Optimisation – CRO
Ongoing monitoring of UX metrics, A/B testing, and iterative design improvements to maximise ROI while keeping the experience perfectly aligned with your evolving business goals. (talk to me for budget)
Conversion Rate Optimization (CRO) UX Strategy Wireframing y Prototyping User Research y Testing Service Design
Artefacto E2E
Head of User Experience
CONSULTING AND AUDITS
January 2024 - Today (2 years and 5 months)
Barcelona, Spain
- Led UX/UI projects for diverse clients such as CaixaForum, Fundació
“La Caixa”, Simon Electric and Fresenius Pharma.
- Conducted user testing, developed design systems, and managed
cross-disciplinary teams.
- Delivered responsive designs and high-fidelity prototypes, ensuring user satisfaction and strategic alignment.
UX Strategy User Research y Testing Diseño centrado en el usuario Wireframing y Prototyping Service Design
Artefacto E2E
UX&UI Designer consultant at ARTFACTO E2E
CONSULTING AND AUDITS
April 2021 - January 2024 (2 years and 9 months)
Barcelona, Spain
- Optimize applications, improve usability and create user-friendly interfaces that enable users to understand how to use complex technical products. Agile, Figma and empathy.
- Collaborate closely with developers, PMs, and stakeholders, and mentor junior designers.
User Research y Testing UX Strategy Wireframing y Prototyping Diseño centrado en el usuario Arquitectura de información