About Carmen
With over 9 years of experience in product management and digital innovation, I bring strong expertise in AI-powered product development and cross-functional team leadership.
I have successfully launched multiple mobile applications from concept to market and led teams of more than 20 people across product, engineering, design, and growth.
The combination of strong technical product knowledge, startup acceleration experience (Adidas, Google Campus), and strategic growth planning has shaped me into a well-rounded digital product leader with proven results in scaling products.
Spanish
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Barcelona (up to 20km)
Experience
- Stealth startupFreelance Product Strategy ConsultantFebruary 2026 - Today (5 months)- Partner with founders to define the company’s product vision, brand positioning, and strategic direction,shaping the foundation of the startup from concept to market entry.- Advise on organizational design and early hiring strategy, helping founders build the initial product, growth,and technology teams.- Guide the end-to-end product strategy, including value proposition, product roadmap, and go-to-marketapproach to achieve early product-market fit.- Develop scalable monetization and growth models, identifying revenue opportunities and sustainablebusiness strategies.
- LEADTECH GROUPDigital Product ManagerMay 2025 - November 2025 (6 months)• Defined the growth strategy for the company's photo and video apps, leading the entire project lifecycle from roadmap planning to monetization campaigns.• Set business goals, ensuring sustainable growth, alignment with company goals, and measurable outcomes.• Managed a 20+ person team across marketing, product, growth and data.• Coordinated cross-department collaboration to integrate a unified AI service into the photo and video apps, making it scalable and monetizable.
- LEADTECH GROUPSenior Product OwnerOctober 2022 - May 2025 (2 years and 7 months)• Defined and launched three mobile applications (utilities and photo editors), leading the projects from research to market.• Designed and implemented AI-powered features in image, video, and chat apps, working closely with the technical team to identify and integrate the best solutions on the market.• Directed product scaling and UX improvements based on data and A/B testing.• Managed multidisciplinary teams across development, design, marketing, and product using agile methodologies, fostering fast delivery, rapid iteration and collaboration.
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Education
- Agentic AI Engineering MasterUdemi
- Implementing AI Solutions in BusinessDataCamp2025
Certifications
- Expert Scrum FundationsEuropeanScrum.org2017
- Expert Scrum Product OwnerEuropeanScrum.org2017