About Carme
A professional with over 15 years of experience in innovation and customer experience in the communications and leisure sectors. This background allows me to disruptively approach othet projects.
WHAT CAN I CONTRIBUTE TO YOU?
To achieve ambitious goals, I work with strategic leadership, aligning the organization's vision with projects and teams. I coordinate and direct them with inspiring efficiency. I design innovative solutions, even under pressure, that will lead to the resolution of complex problems once I analyze all the multifaceted situations. I channel, with a methodical approach, the management of multiple projects simultaneously, maximizing resources and ensuring timely results. My professional objective, broadly speaking, is to enhance customer relationships in such a way that it impacts the business bottom line and optimizes the team.
Throughout my career, I have led projects in the following areas:
• Implementation of CXM platforms (real-time CDP and Marketing Automation). B2B and B2C
• Data Quality
• Analytics (Adobe Analytics and Customer Journey Analytics)
• Customer Service
• Performance Marketing
Catalan
Native or bilingual
English
Fluent
French
Conversational
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- CCMCustomer Experience ManagerENTERTAINMENT AND LEISUREJanuary 2020 - Today (6 years and 6 months)• Customer experience project design: Adobe Experience Platform AEP (Real-time CDP), Adobe Journey Optimizer, Adobe Target and Adobe Analytics, Dynamics Customer Service and Sales (B2B). over• Implementation of Adobe's marketing automation tool (AJO) and RT-CDP connected to the database, Azure B2C. Email marketing channel phase 6 months for a base of 1.2 million users. Internal team, Seidor and Adobe Professional Services. GDPR, dashboards and user hierarchy. Journey orchestration.• Omnichannel customer journey orchestration design. Lead capture, loyalty, churn, consumption, upselling and cross-selling.• Data quality project management. Child database cleaning process (500,000 leads). External team, Deyde Data Centric company. And audit of the adult database and data quality plan (core business). External team, Gyrus company.
- CCMPerformance Marketing ManagerENTERTAINMENT AND LEISUREJanuary 2014 - January 2020 (6 years)• Digital marketing campaign design for the launch of the children's brand. Budget of €170,000. Three sub-brands and various digital audiovisual consumption platforms. Marketing mix: Instagram Ads, Tik Tok Ads, Spotify Ads, Google Ads, Apple Search Ads, Real-time Bidding, etc. Agency management.• Digital marketing campaign design for the La Marató tv program to raise funds for medical research. Historical fundraising range between €6.5 and €15 million per disease. https://www.3cat.cat/tv3/marato/totes-maratons/mira-el-que-has-fet-possible/recaptacions/• Small and medium-format digital marketing campaigns design for different audiovisual products with 13 weeks of on-air coverage with adult, family and child targets.
- CCM• Commercial marketing and co-branding managerJanuary 2010 - January 2014 (4 years)• Audiovisual commercial products conceptualization (B2B), co-branding, for programmatic and audiovisual advertising in owned media. Clients from different sectors such as: Audi, Vueling, Grimaldi Lines, Cacaolat, BBVA, etc.
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Education
- Master in digital marketing andU. NebrijaMaster in digital marketing and
- Postgraduate degree in digital analyticsINESDIPostgraduate degree in digital analytics
Certifications
- Adobe Certified Professional - Adobe Real-Time CDP Business PractitionerAdobe2025
- Adobe Certified Professional - Adobe Journey Optimizer Business PractitionerAdobe2025