Carlota Quintero Sicre

• Led QA for complete app redesign impacting 77M+ global users, ensuring pixel-perfect implementation across all touchpoints.

• Designed Financial Health BBVA's feature from 0 to 200K active users through facilitated stakeholder workshops to align business requirements with user needs, user-centered architecture and flow optimization.

• Synthesized user research insights to drive core functionality improvements, working closely with research and business teams.

• Mentored junior designers to facilitate their career growth.

• Led the migration of design libraries from Sketch to Figma, improving team consistency and efficiency.

• Conducted comprehensive UX research to understand user expectations when downloading the app, including qualitative interviews and analysis using Miro.

• Redesigned the app interface applying heuristic principles, increasing user comprehension and satisfaction.

• Optimized the checkout flow, increasing conversion rate by 18% by collaborating closely with the data team to analyze the funnel and identify drop-off points, then designing tailored user profiles to streamline the purchasing process.

• Collaborated with product and marketing teams to align designs with strategic goals.

• Designed Ul and prototypes for SaaS platforms in HR, energy, and transportation sectors for B2C clients.

• Provided UX insights based on internal usage data analysis to improve software functionality.

• Created wireframes and high-fidelity prototypes in Sketch, facilitating agile development and reducing delivery time. Tools: Figma, Sketch, Jira