About Carlota
I’m a digital product strategist with a strong background in marketing, innovation, and growth.
I help companies turn insights into action — designing smart strategies that connect user needs, data, and business goals.
With 5+ years of experience across performance marketing, product management, and innovation, I’ve built a versatile skill set that combines analytical thinking and creative execution.
My approach is both data-driven and human-centered — focused on delivering measurable impact while aligning teams around a shared vision.
📈 What I do best:
- Product strategy & go-to-market planning
- Digital growth roadmap definition
- Experimentation & validation (MVPs, pilots)
- Performance analysis & insights reporting
- Cross-functional project leadership
- Stakeholder management & execution alignment
🧠 Core Skills
Product Strategy / Growth Marketing / Go-to-Market / Digital Innovation / Project Management / Data Analysis / Experimentation / Product Marketing / Cross-functional Collaboration / A/B Testing / Market Research / Performance Tracking / Customer Insights
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PhotoboxProduct marketing managerSeptember 2025 - Today (9 months)Define and optimize digital product strategies across multiple business units.Coordinate execution across marketing, tech, data, and design teams.Deliver actionable recommendations and performance insights.
- NOBAInnovation project managerFebruary 2024 - Today (2 years and 4 months)Designed and launched pilots (digital & physical) for corporate innovation projects.Led market research, idea validation, and business modeling.Managed cross-functional teams and reported performance metrics.
- ExaprintDigital Acquisition ManagerSeptember 2022 - February 2024 (1 year and 5 months)Barcelona, SpainFull digital acquisition strategy redesign (SEO, SEA, SMA).Optimized ROI and reduced CPA across main channels.Implemented performance dashboards and unified reporting.
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Education
- Master 2 (M2), Marketing et écoute des marchésEcole de Management Strasbourg2020Master 2 (M2), Marketing et écoute des marchés
- Master's degree M1, Relations et affaires internationalesITIRI2019Master's degree M1, Relations et affaires internationales