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Carlos ZubeldiaCZ

Carlos Zubeldia

Diseñador UX/UI - Ilustrador.

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Carlos

Diseñador e ilustrador multidisciplinar especializado en la experiencia de usuario y el desarrollo de productos digitales. Me gusta pensar que el trabajo de UX designer puede hacer la vida mas fácil al usuario. Apasionado del Storytelling y del poder de la imagen como herramienta de comunicación.
Metodologías como Design Sprint, Design Thinking y Lean.
Research - Investigación cualitativa y cuantitativa. Questions research, Desk research, DAFO, Benchmarking, Netnología, Encuestas, Entrevistas, User Persona, Mapas de empatía, User Journey...
- UX SKILLS:
Análisis de interfaz - Análisis heurísticos y testing con usuarios.
Priorización de ideas - Creación de matrices (Análogos y antílogos, MoSCoW, In & Out).
Arquitectura de la información - Sitemaps y diagramas de flujos mediante Figma, Octopus y Whimsical.
Validación de Hipótesis con MVP - Mediante el uso de KPI´s, análisis de métricas como Test A/B, Hotjar y Google Analytics.
- UI SKILLS:
Wireframes - Low, Med y High fidelity.
Prototipado - Figma, Invision o Marvel.
Sistemas de organización - Atomic Design y Design System.
Visual - Figma, familiarizado con Sketch y Adobe XD
Gráfica e Ilustración - Photoshop, Illustrator, InDesgign y Procreate.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Sidn
    UX/UI Designer
    CONSULTING AND AUDITS
    October 2024 - Today (1 year and 9 months)
    Granada, Spain
    As a UX/UI designer with 3 years of experience, I am passionate about creating visual and functional solutions that are not only aesthetically pleasing but also user-centered. My background in graphic design, illustration, and web development allows me to approach each project holistically, focusing on both usability and design.

    My experience includes:

    - Designing websites for various sectors, with a focus on usability and user experience.

    - Conducting research and developing an internal tool to improve workflows, including user interviews and usability testing.

    - Branding and creating advertising campaigns, including logo design, visual strategies, and promotional materials.

    - Illustrating for marketing and branding projects, with a unique style that complements advertising campaigns and digital platforms.


    I am proficient in tools such as Figma, Adobe Photoshop, Adobe Illustrator, Procreate, and Adobe XD, along with project management tools like Notion and Jira.

    As a creative problem-solver, I enjoy working in teams to bring new ideas and innovative approaches to the table. I am always looking to improve processes and have a positive impact on projects, with proactivity and a user-centered approach as my core strengths.
    Consultoría Diseño Web Diseño de producto Figma Conversion Rate Optimization (CRO)
  • Euroinnova International Online Education
    Ux/ui designer
    EDUCATION AND E-LEARNING
    June 2022 - June 2024 (2 years)
    Granada, Spain
    As a UX/UI designer with 3 years of experience, I am passionate about creating visual and functional solutions that are not only aesthetically pleasing but also user-centered. My background in graphic design, illustration, and web development allows me to approach each project holistically, focusing on both usability and design.

    My experience includes:

    - Designing websites for various sectors, with a focus on usability and user experience.

    - Conducting research and developing an internal tool to improve workflows, including user interviews and usability testing.

    - Branding and creating advertising campaigns, including logo design, visual strategies, and promotional materials.

    - Illustrating for marketing and branding projects, with a unique style that complements advertising campaigns and digital platforms.


    I am proficient in tools such as Figma, Adobe Photoshop, Adobe Illustrator, Procreate, and Adobe XD, along with project management tools like Notion and Jira.

    As a creative problem-solver, I enjoy working in teams to bring new ideas and innovative approaches to the table. I am always looking to improve processes and have a positive impact on projects, with proactivity and a user-centered approach as my core strengths.
    Prototype Figma Adobe Photoshop Adobe Illustrator UI Web Design
  • Neoland
    UX/UI Designer
    January 2022 - Today (4 years and 6 months)
    Madrid, Spain
    Proyectos Académicos. iFitSuit - Proyecto LEAN Diseño de producto tecnológico que combina Realidad Virtual y actividad física. Metodología Lean UX. Creación de la idea inicial mediante Brainstorming y Lighting Demos. Deskresearch cualitativo de producto(Benchmarking de la competencia) Sintetización de la investigación con creación de Protopersona. Análisis de producto a través de Matrices de suposiciones(Viable, Factible y Deseable), MoSCow y Lean Model Canvas. Creación de web Landing como MVP. (https://www.ifitsuit.com/)

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Education

  • Bootcamp UX/UI Design, Diseño y comunicación visual, general
    NEOLAND
    2022
    Bootcamp UX/UI Design, Diseño y comunicación visual, general
  • Técnico Superior en Gestión de Alojamientos Turísticos. , Turismo, ocio y naturaleza
    Escuela de Hostelería y Turismo Hurtado de Mendoza
    2012
    Técnico Superior en Gestión de Alojamientos Turísticos. , Turismo, ocio y naturaleza

Skill set

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