Description

Creative strategist specialized in visual storytelling, content creation, art direction and digital brand communication. I work at the intersection of strategy and execution to build cohesive brand narratives and translate them into compelling visual content across digital platforms.

With a strong background in art direction and photography, I develop and produce 360º content ecosystems — from concept and creative direction to on-set execution and real-time digital coverage. My work spans campaign development, branded content, social media storytelling and live event coverage.

I approach brands with a strategic mindset, shaping visual identities and content strategies that not only resonate aesthetically, but also connect with audiences and perform across channels.

Languages

Spanish
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km), Santa Cruz de Tenerife (up to 10km), Barcelona (up to 10km)

YABA
Creative Brand Manager
January 2025 - April 2026 (1 year and 3 months)
Madrid, Spain
Shaped and executed brand communication and content strategy, launching new channels to enhance positioning, engagement and market growth. Conducted market and competitor analysis to identify positioning opportunities, consumer in sights and communication trends. Influencer marketing and strategic partnerships, coordinating talent selection, collaborations and cross functional teams.
SCOTTA
Brand Content Manager
January 2023 - January 2025 (2 years)
De fined and implemented the brand strategy across content, storytelling, visual identity, and brand activations. Produced fashion shoots, overseeing art direction, budgets, and on set execution. Led and coordinated creative teams across campaigns, col laborations, and brand initiatives.
WARDEM AGENCY
Social Media Strategist
January 2022 - January 2023 (1 year)
Developed social media and content strategies based on performance in sights. Planned and managed brand campaigns and communication strategies to strengthen positioning and engagement. Analyzed data and generated in sights to optimize brand presence and campaign results.