About Carla
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Experience
- AYAM LabsFreelance / Applied AI & Human-AI Learning DesignJanuary 2025 - Today (1 year and 6 months)Freelance work focused on practical AI skilling, applied AI projects, and human-centered learning design. I help people and teams build confidence with AI tools, translate complex concepts into clear practices, and integrate AI into daily work without losing critical thinking, creativity, or human judgment.
- AYAMCo-founderDecember 2025 - Today (7 months)Selected work includes facilitation workshops for mentorship and communication, plus AI-era leadership and energy-focused learning experiences for organizations such as Glovo, De'Longhi and Amadeus.
- Tijuana96 SL / Pair of Shoes SL (VIALIS-ARORetail Operations → Marketing DirectorDecember 2011 - September 2024 (12 years and 9 months)Designed and launched the company's first e-commerce platform, integrating it with a new ERP implementation and POS systems. In charge of all aspects of online sales operations, including inventory updates, pricing strategies, logistics coordination, customer service policies (returns, shipping fees), and website content management. Led digital retail initiatives, integrating online and offline sales strategies to improve operational efficiency.
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Education
- StudiesUniversity of TexasStudies
- Specialist Program in Coaching, Emotional Intelligence, and Neuro-Linguistic Programming (NLP)2025Specialist Program in Coaching, Emotional Intelligence, and Neuro-Linguistic Programming (NLP)