Camila S.

• • Built and managed relations with 5 global, 5 Chinese, and 3 Taiwanese top-tier media outlets and 2 newswires.

• • Produced and distributed press releases, news flashes, features, and interviews.

• • Managed KOL partnerships (Altcoin Daily, etc.) and delivered monthly PR campaigns.

• • Led PR planning and execution for Spot, Futures, and OTC business lines.

• • Designed brand spokesperson marketing strategy and content.

• • Conducted media and social media monitoring, data report, and supported crisis communication.

• • Directed content and campaign strategy across X, YouTube, and regional Telegram and Discord communities (CN, KR, VN, TR), driving 10%+ MoM audience growth.

• • Created high-impact bilingual content (English and Chinese), including social copy, newsflashes, press releases, blogs, interviews, product demos, instructions and educational resources for product launches and token relaunch.

• • Collaborated with leading KOLs and crypto media on co-created content or campaigns, securing 100+ earned media

placements and boosting brand visibility.

• • Established partnerships with APAC-focused projects and developer communities, expanding ecosystem reach; lectured two AI open courses in collaboration with APAC developer networks.

• • Developed and executed content plans for Twitter, Medium, Telegram, Discord, and YouTube, adapting tone and messaging for different audiences.

• • Co-created multimedia assets with top-tier crypto media and KOLs, boosting brand awareness in competitive markets.

• • Led Twitter ad campaigns and hosted community engagement events, including Odyssey, AMAs, community calls, and social quest competitions.

• • Represented the brand as a speaker at European offline events, online panels, and AMAs, delivering compelling presentations.