About Bernardo
9 años de experiencia en implementaciones MarTech en todo tipo de empresas, desde startups hasta gigantes corporativos. Puedo decir con confianza que hay pocas personas con mi nivel de conocimientos y experiencia en el sector.
Puedes ver mi huella en compañías como S&PGlobal, Mapfre, Bankia/Caixa, Lingokids, Affinity Petcare y Puig, y en agencias como Merkle y Paper & Spark.
Ayudo a las empresas a recoletar, procesar, visualizar, interpretar y activar datos de comportamiento online con un profundo conocimiento técnico en Adobe Experience Platform CDP, Google / Adobe Analytics, Google Tag Manager (web + serverside) / Adobe Launch, BigQuery y Looker Studio para obtener customer insights, segmentar, activar herramientas de marketing digital y optimizar los flujos de ingresos.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BernardoBravo.comFreelanceE-COMMERCEFebruary 2023 - Today (3 years and 5 months)Madrid, SpainAyudo a las empresas a recoletar, procesar, visualizar e interpretar datos de comportamiento online con un profundo conocimiento técnico en Adobe Experience Platform, Google / Adobe Analytics, Google Tag Manager (web + serverside) / Adobe Launch, BigQuery y Looker Studio para obtener customer insights, segmentar, activar herramientas de marketing digital como Facebook Ads y Google Ads, y optimizar los flujos de ingresos.9 años de experiencia. Puedes ver mi huella en compañías como Mapfre, Bankia/Caixa, Lingokids, Affinity Petcare y Puig, y en agencias como Merkle y Paper & Spark.
- Merkle SpainSenior Data Engineer & Analytics Consultant | MarTech - Tech LeadFebruary 2022 - February 2023 (1 year)Madrid, Spain- Tech team leader for the implementation of Exponea CDP accross multiple brands @ PUIG. Tech stack: Exponea CDP, GTM, BigQuery- Tech team leader for the implementation of data collection and visualization solutions @ Lingokids. Tech stack: UA, GA4, GTM, Looker Studio
- Merkle SpainData Engineer & Analytics Consultant | MarTech - CDPMarch 2021 - February 2022 (11 months)Madrid, Spain- Data collection & implementation of CDP technologies (Exponea, Adobe Experience Platform)- Web & app data collection architecture- Data analytics (Adobe Analytics, Google Analytics)- Tag management (Adobe Launch, Google Tag Manager)- GDPR consent management- MarTech R&D for the implementation of custom solutions
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Education
- Fullstack Web Development With React Online Specialization, Computer Software EngineeringThe Hong Kong University of Science and Technology2019Fullstack Web Development With React Online Specialization, Computer Software Engineering
- Curso Técnico en Programación Fullstack JAVA , Computer Software EngineeringEscuela de Organización Industrial2018Curso Técnico en Programación Fullstack JAVA , Computer Software Engineering
Certifications
- Server-side Tagging in Google Tag ManagerSimmer2023
- Query GA4 Data In Google BigQuerySimmer2023