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Benjamin CotteBC

Benjamin Cotte

CPO / Head of Product / Product Advisor

€800/day
Barcelona, ES
8-15 years

Average response time: 1 hour

About Benjamin

Product leader with 10+ years in fintech and SaaS, owning end-to-end product lifecycles from
discovery to launch and iteration. Deep expertise in payments, embedded finance, ID
verification, and compliance (PSD2, AML/KYC, EMI licensing). Proven track record of scaling
multi-market platforms, building API-first ecosystems, and driving ARR growth through
product-led growth (PLG), experimentation, and funnel optimization. Thrives in fast-paced
global environments, balancing compliance with seamless UX.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • STELLAR
    Product Consulting & Advisory
    DIGITAL AND IT
    September 2024 - Today (1 year and 9 months)
    Barcelona, Spain
    • Supported startups and corporates (e.g., BPI France, Genesy AI, Smeetz) in roadmap design, GTM, and scaling product orgs.
    • Mentored Heads of Product, VPs, and PMs to improve execution, prioritization, funnel optimization and product strategy.
    • Built partnerships and led expansion of Stellar's presence in Spain.
    Product management Process facilitation Strategic planning
  • TRUVI
    VP OF PRODUCT
    DIGITAL AND IT
    September 2023 - March 2025 (1 year and 6 months)
    Barcelona, Spain
    • Scaled product org from 2 → 13; introduced multi-squad agile structure; rolled out compliant architecture across 5+ countries.
    • Redefined and relaunched the platform and APIs (ID verification, screening, protection), integrating with dozens of PMS systems.
    • Delivered seamless automated onboarding, improving conversion and reducing manual reviews.
    • Embedded BI and experimentation practices into onboarding and booking flows.
    Product management Digital Transformation Team management Product Development
  • DEMIUM
    & Incubator INVESTMENTASSOCIATE
    September 2022 - May 2023 (8 months)
    Designed and led incubation programs for 60+ founders across 3 cohorts, focusing on MVP, GTM, and investor readiness Advised fintech and mobility startups on market strategy and business model design

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Education

  • MSC IN FINANCE
    Esade Business School
    2014
    MSC IN FINANCE
  • BBA
    HEC Montreal
    2013
    BBA

Skill set

Categories