Description

I am a Strategy & Operations Consultant with 7+ years of experience in high-growth scale-ups and multinational companies, specialized in process optimization, strategic project management, and business growth.

At PayFit, I worked directly with the CMO to drive strategic initiatives, contributing to +€1M in New MRR and +8% YoY ARR growth. I led the Marketing Transformation Program to implement a Product-Led Growth (PLG) model, acquiring 1,000+ customers through autonomous channels in under 18 months, while managing a €5M annual marketing budget.
At Glovo, I built acquisition and retention strategies to scale the courier fleet across 150+ cities, successfully migrating onboarding from physical hubs to a LATAM-based call center, which improved efficiency and reduced costs. As Regional Ops Manager, I optimized operational KPIs (delivery time, cost per order, cancellations) and managed fleet forecasting to ensure supply-demand balance.

My added value lies in bridging strategy and execution: I translate business goals into clear, measurable, and scalable operational plans, always supported by data, dashboards, and governance frameworks (Looker, Salesforce, GDocs).

I can support you with:

Designing and implementing operating models and reporting systems
Leading transformation projects (marketing, sales, operations)
Developing growth & go-to-market strategies
Optimizing internal processes and cross-team alignment

I work in English, Spanish, and Catalan, and can adapt to both one-off consulting projects and ongoing strategic partnerships.

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

PayFit
Strategic Project Manager - Marketing and Growth
TECH
October 2023 - June 2025 (1 year and 8 months)
Barcelona, Spain
Strategic Leadership: Reporting directly to the CMO, partnering with her to drive strategic initiatives aligned with company OKRs. Supporting strategic recurrent meetings, including Exco Monthly Business Reviews and Board meetings, offering strategic insights and enabling data-driven decision-making
Revenue Growth & GTM Execution: Leading cross-functional projects across departments to drive revenue, contributing to achieve €1 M in New Monthly Recurring Revenue in 2024 and a YoY Annual Recurring Revenue growth of +8%.
Transformation & PLG Adoption: Leading the Marketing Transformation Program to implement a Product-Led Growth (PLG) model and increase channel efficiency, enhancing collaboration across teams and contributing to acquire +1k of new customers in full autonomy (Self-Acquisition channel) in one year and a half
Data-Driven Business Planning: Led annual marketing forecasting, contributing to optimize Marketing budget allocation (+ 5M€ per year) and offering strategic insights on yearly business plans.
Documentation and governance: implemented the entire operating model for the marketing team, streamlining team processes and enhancing team's efficiency Established the Meeting governance to foster teamwork (Monthly All hands, Weekly Leadership meetings, Monthly Team Review, etc..).
Forecasting Business plan Operations Management Process Improvement Reporting
GLOVO
Courier Acquisition Manager
TECH
June 2019 - December 2022 (3 years and 6 months)
Barcelona, Spain
Acquisition & Retention: Developed and implemented strategies for courier acquisition, retention and engagement across 150+ cities, ensuring scalable fleet
Funnel Optimization: Optimized budget allocation and funnel efficiency, increasing the conversion rate from lead to first order and onboarding + 15k couriers in < 2 years
Transformation: Led the migration from physical to remote onboarding, establishing a call center in LATAM to streamline operations and boost cost efficiency
Team Leadership: Managed a team of 2 Data analysts and +7 Operations specialist
Operations Management Digital Transformation Reporting Forecasting Growth Strategy
PayFit
Business Operations Partner
TECH
June 2019 - December 2022 (3 years and 6 months)
Barcelona, Spain
Business Steering: Partnered with the General Manager and local leadership to steer business operations through KPI monitoring, performance tracking, and execution of Quarterly Business Reviews (QBRs), resulting in improved visibility on regional goals and an increase in operational efficiency.
Budget Ownership & Productivity Analytic: Led the full budget planning excersise, delivered performance analyses and identified players productivity levers in the Sales and Customer Success Teams.
Data analysis Forecasting Business plan Process Management Reporting