Beatriz Lain Luna

- Lead and manage the performance department.

- Design, supervision, control and report all 360 campaigns and performance multichannel strategies leading SEM/SEO executives, creative and design team, content creators, CRM, big data managers and web developers.

- Tracking and analyze customer behavior and design ad·hoc performance strategies with big data team by being data driven.

- Monitoring, analysis and evaluation of e-commerce market trends.

- CRO along all the funnel to maximize revenue.

- Client journey designing, CRM strategy.

- Design UX/UI strategies with web developers.

Performance Marketing Manager:

- SEO specialist: Planned, executed, optimized, managed, reported SEO Strategy. Keyword research and Serps monitoring. Analyze and improving SEO OnPage/OffPage issues. SEO Auditories. Web Core Vitals. WPO and all technical tasks. Using tools such us: Semrush, Ahrefs, Sistrix and Screaming Frog, Gogole Search Console, Speed Insights, Google Analytics. Design searcher targets.

- SEM&Paid Media strategy: create and execute PPC and search multichannel campaigns Amazon paid: create and execute search campaigns in Amazon Seller Central to triplicate sales for several retail clients.

- E-commerce manager: Design, build and manage entirely more than 5 CMS (Wordpress-Woocommerce, Prestashop) at once. Managing feed products, sales strategies and launching new arrivals campaigns. Using Data Studio to present monthly attribution reports. Team Leader:

- Management and monitoring all digital teams (social media, seo, design, developers, performance, branded content) tasks, developing work methodologies (weekly, sprints, scrum). Implementation of work & HHRR tools: Monday, slack, trello, wooffu. Driving programs, initiatives and setting processes within my team.

- Coach and motivate team mates by helping achieve their objectives month by month.