About Beatriz
English
Native or bilingual
French
Conversational
Experience
- FreelanceDigital Portfolio and Martech ConsultantOctober 2025 - Today (10 months)Madrid, SpainProvide interim leadership to global brands, unblocking stalled digital roadmaps and resolving critical bottlenecks in MarTech and service delivery.Translate complex business requirements into technical execution, aligning cross-functional stakeholders and development teams to ensure immediate project ROI.
- FreelanceCareer TransitionJuly 2024 - September 2025 (1 year and 2 months)Kedougou, SenegalMentored founders of women-led eco-agriculture businesses in Kedougou, providing hands-on strategy and connecting them with partners to scale.
- DIAGEOGlobal Marketing Technology LeadJanuary 2020 - June 2024 (4 years and 5 months)London, UKLed Diageo's transition from a project to a product model, driving the strategy, roadmap (Plan phase), and end-to-end delivery of the global Martech infrastructure.
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Education
- Business Communication MasterComplutense University2007Business Communication Master
- M.A. BusinessAutonoma University2005M.A. Business