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Beatriz Alonso AlonsoBA

Average response time: 1 hour

About Beatriz

I act as an Interim Bridge and Troubleshooter for global brands facing critical bottlenecks in their digital operations, Supply Chain Tech, and MarTech ecosystems.

With over 15 years of experience—including driving complex portfolios at market leaders like Diageo and GSK—I specialize in unblocking stalled roadmaps and translating business strategies into technical execution.

An exceptionally fast learner with a track record of internal excellence awards, I integrate into your structure immediately to align cross-functional stakeholders, govern offshore delivery, and get your high-stakes projects back on track
  • English

    Native or bilingual

  • French

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Freelance
    Digital Portfolio and Martech Consultant
    October 2025 - Today (10 months)
    Madrid, Spain
    Provide interim leadership to global brands, unblocking stalled digital roadmaps and resolving critical bottlenecks in MarTech and service delivery.
    Translate complex business requirements into technical execution, aligning cross-functional stakeholders and development teams to ensure immediate project ROI.
    Service Delivery Management Stakeholder Management & Matrix Leadership Project & Programme Management Marketing Technology
  • Freelance
    Career Transition
    July 2024 - September 2025 (1 year and 2 months)
    Kedougou, Senegal
    Mentored founders of women-led eco-agriculture businesses in Kedougou, providing hands-on strategy and connecting them with partners to scale.
    Business Strategy Coaching and mentoring International Development Angel Investing Enterpreneurship
  • DIAGEO
    Global Marketing Technology Lead
    January 2020 - June 2024 (4 years and 5 months)
    London, UK
    Led Diageo's transition from a project to a product model, driving the strategy, roadmap (Plan phase), and end-to-end delivery of the global Martech infrastructure.

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Education

  • Business Communication Master
    Complutense University
    2007
    Business Communication Master
  • M.A. Business
    Autonoma University
    2005
    M.A. Business

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