About Baptiste
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- LuniUSER ACQUISTIONENTERTAINMENT AND LEISUREJanuary 2025 - June 2025 (5 months)Bordeaux, France- Managing Astroclub app UA strategy- UGC focus with influencers management- A/B testing creatives & reporting- New network tests & app to web campaigns
- TILTINGPOINT RAISE YOUR GAMEGAME GROWTH MANAGERMarch 2024 - November 2024 (8 months)Barcelona, Spain• Managing FashionVerse games project, scaling UA strategy after the launch period.• IPs integration marketing strategy and performances follow up (Meangirl, Clueless, Michael Kors ... ).• Creative test follow up and performances reporting to the teams.• New ad networks launch strategy and optimization.• Managing Narcos: Cartel Wars project by increasing profit without spending more (ASO & Monet).
- Green Panda GamesSENIOR USER ACQUISITION MANAGERNovember 2019 - March 2024 (4 years and 4 months)Paris, France• Management of ww UA campaigns (CPI, with large budget, for Classics, Hyper casual & Casual games• UA channels : Applovin, Unity, Iron Source, Facebook, Google Ads, Offerwalls ...• Creative team Manager : task creation & review, RnD new tools and benchmarks + UA visuals tests.• Publishing test Manager : Point of contact with external developers, Set Up, test and analysis.• Other extra tests in charge : Puzzle games, Music segment etc. market UA tests with prototypes.
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Education
- Msc Marketing, Brand Management Full English ProgrammKEDGE BUSINESS SCHOOL2017Msc Marketing, Brand Management Full English Programm
- Bachelor's DegreeKEDGE BUSINESS SCHOOL2015Bachelor's Degree
Certifications
- Monteur VideoEditing 3602025